Men in Black: International
Sunday, Jun. 16, 2019
Brand familiarity isn't everything when it comes to attracting audiences to the multiplex, and Hollywood is learning that lesson the hard way this summer with a slew of underperforming sequels and reboots. That so-called franchise fatigue came to a head this weekend with the releases of "Men in...
Wednesday, Jun. 12, 2019
Would any fictional gadget be more coveted by Hollywood executives than the memory-erasing "Men in Black" neuralyzer? Imagine the lucrative benefits of being able to, with a single flash, make moviegoers forget the film they just saw. Franchises would be endlessly renewable. IP could last...