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Tuesday, Nov. 10, 2020
IPG Mediabrands is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets. MBCS is a data-driven content practice built on the intelligence and insight that media provides about which content connects brands with people in the most...
Tuesday, Jun. 16, 2020
#NoKidsInCages, "Scoops Ahoy," "5B," "Chicken Wars," "Swipe Night" Score Multiple Honors at AICP Next Awards
The 2020 AICP Next Awards debuted tonight (6/16) during a special virtual premiere held online in the wake of social distancing initiatives driven by the COVID-19 pandemic. The presentation is the first of three virtual celebrations that comprise AICP Week--which will also include premieres of...
Thursday, Mar. 26, 2020
While the coronavirus pandemic caused the recent postponement of the Cannes Film Festival and the Cannes Lions International Festival of Creativity, another healthcare crisis story--in the form of a branded content documentary--made its mark at both those Cannes events nearly a year ago. The...
Friday, Dec. 13, 2019
With 2019 about to fully enter the proverbial rear-view mirror, it’s time for reflection on varied fronts, including assessing what work was among the year’s most worthwhile creatively.
Determining any year’s “best” is a highly subjective proposition so SHOOT staffers looked to...
Monday, Oct. 28, 2019
While two Best Short Subject Documentary Oscar nominations--in 2006 for The Death of Kevin Carter and in 2017 for Extremis--put him in rarefied industry air, Dan Krauss this year scored another two-pronged career accomplishment that is rarer still, if not unprecedented. That...
Tuesday, Oct. 1, 2019
UM, the full-service marketing and media agency network of IPG Mediabrands, has announced the appointment of Dawn Reese to sr. VP, managing director of UM Studios, the agency’s creative content unit. Reese will report to Brendan Gaul, UM global chief content officer and head of UM Studios, which...
Tuesday, Jun. 18, 2019
Editor’s note: This evening (6/18) the feature documentary 5B won Johnson & Johnson and UM Studios, New York, the Cannes Entertainment Lions Grand Prix. Directed by Dan Krauss of Saville Productions, 5B tells the stories of caretakers, patients and others who were part of groundbreaking...
Tuesday, Jun. 18, 2019
Just last month, the feature documentary 5B was shown at the Cannes Film Festival as part of its Special Screenings lineup. Fast forward to this evening (6/18) and the film from Johnson & Johnson finds itself front and center at the other marquee Cannes event, the International...