Friday, May. 7, 2021

IPG Mediabrands will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held its inaugural Equity Upfront™, which served to underscore the scope and importance of Black-owned media outlets in reaching highly valuable and...

Wednesday, Apr. 7, 2021

IPG Mediabrands and TikTok are joining forces to spearhead a creator and content accelerator initiative. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands’ clients, helping them build an authentic presence on TikTok by tapping into the platform’s community...

Tuesday, Nov. 10, 2020

IPG Mediabrands is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets. MBCS is a data-driven content practice built on the intelligence and insight that media provides about which content connects brands with people in the most...

Monday, Sep. 9, 2019

Interpublic Group (NYSE: IPG) has made a number of senior management changes, headlined by Philippe Krakowsky being promoted to its chief operating officer. Krakowsky, 57, has served as IPG’s chief strategy and talent officer for over a decade and will continue in those capacities. In his new...

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