Friday, Apr. 16, 2021

Alejandro Lopez, former McCann Worldgroup Japan chief creative officer, will serve as U.S. head of Interpublic’s newest creative practice, Mediabrands Content Studio (MBCS), effective immediately.  Launched in November 2020 by Mediabrands global chief content officer Brendan Gaul, MBCS is...

Thursday, Dec. 17, 2020

IPG Mediabrands has launched TRAVERSE32, an independent development and entertainment company aimed at connecting film and television audiences with highly influential brands and creators. TRAVERSE32 co-founder Brendan Gaul, Mediabrands’ recently appointed first-ever global chief content officer...

Tuesday, Nov. 10, 2020

IPG Mediabrands is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets. MBCS is a data-driven content practice built on the intelligence and insight that media provides about which content connects brands with people in the most...

Tuesday, Oct. 1, 2019

UM, the full-service marketing and media agency network of IPG Mediabrands, has announced the appointment of Dawn Reese to sr. VP, managing director of UM Studios, the agency’s creative content unit. Reese will report to Brendan Gaul, UM global chief content officer and head of UM Studios, which...

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