Monday, Feb. 3, 2020

With the Kansas City Chiefs coming from behind in a fourth quarter rally to defeat the San Francisco 49ers, the Super Bowl held viewer interest throughout--which is a good thing for advertisers who paid up to $5.6 million for a :30 time slot. At least they could count on audience attention from...

Sunday, Feb. 2, 2020

In the real world, political primaries are looming, impeachment is ongoing and heavy news never seems to stop. But during commercial breaks in the Super Bowl, advertisers did their best to serve up an antidote heavily spiked with fun.

True, political ads did invade the game, with...

Thursday, Jan. 30, 2020

When Americans crack open a cold one during Sunday's Super Bowl, it might not be a traditional domestic beer.

Sales of classic beers like Bud Light have been dropping for nearly a decade as new choices hit the shelves. First, it was a host of craft beers. Now, there are fizzy, fruit-...

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