Wednesday, Feb. 7, 2024

If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers.

Many companies now release ads ahead of the game in the hope of capitalizing on the buzz that builds as the game approaches. They hope to...

Monday, Feb. 13, 2023

With the Kansas City Chiefs coming from behind to defeat the Philadelphia Eagles on a field goal with just eight seconds remaining in the game, Super Bowl LVII on Sunday (2/12) held viewer interest throughout--which is a good thing for advertisers who paid anywhere from $6 million to $7 million-...

Monday, Feb. 13, 2023

Last night (2/12) in Glendale, Arizona, the Kansas City Chiefs defeated the Philadelphia Eagles in a tight game and Tubi’s “Rabbit Holes” from agency Mischief @ No Fixed Address beat out a tough crowd to win the 2023 Super Clio Award, a special honor given out by the Clio Awards for the most...

Sunday, Feb. 12, 2023

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and plenty of cuddly dogs.

This wasn't a year for edgy humor or experimentation. After the global...

Friday, Feb. 10, 2023

Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: they offer a glimpse of the country's zeitgeist, along with how major industries are faring.

This year, crypto ads and automakers are advertising less since those industries are facing...

Thursday, Feb. 9, 2023

The Super Bowl is advertising's biggest, glitziest stage.

Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.

In...

Tuesday, Feb. 7, 2023

A bevy of booze brands will be in the Super Bowl ad lineup this year, now that Anheuser-Busch has ended its exclusive advertising sponsorship after more than 30 years.

In addition to celebrities hawking Budweiser and Michelob Ultra, viewers will see some famous folks touting the qualities...

Tuesday, Feb. 7, 2023

The Super Bowl is advertising's biggest, glitziest stage.

Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.

In...

Monday, Feb. 6, 2023

The hottest ticket in town for advertisers is officially sold out. Fox said Monday that in-game ads for Super Bowl LVII have all been sold.

The big game between the Kansas City Chiefs and the Philadelphia Eagles takes place on Sunday.

The Super Bowl is advertising's biggest stage,...

Monday, Feb. 14, 2022

With the Los Angeles Rams coming from behind in a fourth quarter rally to defeat the Cincinnati Bengals, the Super Bowl held viewer interest throughout--which is a good thing for advertisers who paid up to $7 million for a :30 time slot. At least they could count on audience attention from...

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