Saturday, Aug. 7, 2021

On the penultimate day of the Tokyo Olympics, NBC Universal got the kind of picture that it pays for: Kevin Durant, draped in the American flag, exulting in the U.S. men's basketball team's gold medal victory over France.

The team persevered after losing its first game in Tokyo and so did...

Thursday, Aug. 5, 2021

A condom fixed Jessica Fox's canoe, and skateboarder Jagger Eaton celebrated his bronze medal by broadcasting live on Instagram. Margielyn Didal "let" Tony Hawk take a picture with her to post on Facebook.

The stability of the cardboard framed beds in the athlete's village has been tested...

Thursday, Jul. 29, 2021

Simone Biles' sponsors, including Athleta and Visa, are lauding her decision to put her mental health first and withdraw from the gymnastics team competition during the Olympics. 

It's the latest example of sponsors praising athletes who are  increasingly open about mental health issues....

Tuesday, Jul. 27, 2021

If there's going to be a surge in viewership interest in the Tokyo Olympics, NBCUniversal is still waiting.

For three straight nights, viewership for the Tokyo Games has been down more than 30% compared to the Rio de Janeiro Olympics in 2016, and the network has been hit by a steady...

Tuesday, Jul. 20, 2021

Toyota won't be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games despite being one of the IOC's top corporate sponsors. 

The extraordinary decision by the country's top automaker underlines how polarizing the Games have become in Japan as COVID-19...

Monday, Jul. 19, 2021

Screaming fans won't be the only thing missing from this year's Olympic Games in Tokyo. Behind the scenes, there won't much schmoozing for corporate sponsors either, thanks to the pandemic.

The corporate sponsorship program has been a key part of the Olympic experience since it began in...

Friday, Jul. 16, 2021

If all goes well for NBC Universal over the next several weeks, Americans will be buzzing about the Olympic performances of Simone Biles, Gabby Thomas, Kevin Durant or some unexpected star.

The year-delayed Tokyo Olympics officially opens with NBC's telecast of the opening ceremony on...

Thursday, Jul. 8, 2021

Fans were banned from the pandemic-postponed Tokyo Olympics which will open in two weeks, following a state of emergency on Thursday, Olympic Minister Tamayo Marukawa told the Japanese news agency Kyodo.

The ban was announced by the International Olympic Committee and Japanese organizers...

Saturday, Mar. 20, 2021

At last it's official after countless unsourced news reports and rumors: spectators from abroad will be barred from the postponed Tokyo Olympics when they open in four months.

The decision was announced Saturday after an online meeting of the International Olympic Committee, the Japanese...

Thursday, Feb. 18, 2021

Seiko Hashimoto appeared in seven Olympics — four Winter Olympics and three Summer Olympics. According to historian Dr. Bill Mallon, her seven appearances is the most by any "multi-season" athlete in the games.

Hashimoto made even more history on Thursday in Japan, where women are still...

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