theatrical window
Monday, Nov. 16, 2020
Universal Pictures has struck another deal with a major theater chain to shorten the theatrical window from three months to as little as 17 days in an effort to adapt to the new business realities of moviegoing.
Universal and Cinemark announced Monday a multiyear agreement that...
Tuesday, Jul. 28, 2020
In a sign of how the pandemic is remaking Hollywood traditions, AMC Theatres and Universal Studios on Tuesday announced an agreement to shorten the exclusive theatrical window to just 17 days for the studio's films.
The standard window of theatrical exclusivity typically runs about 90...