IPG Mediabrands
IPG Mediabrands will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held its inaugural Equity Upfront™, which served to underscore the scope and importance of Black-owned media outlets in reaching highly valuable and...
IPG Mediabrands and TikTok are joining forces to spearhead a creator and content accelerator initiative. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands’ clients, helping them build an authentic presence on TikTok by tapping into the platform’s community...
Brett Henenberg leads all elements of TRAVERSE32’s domestic and international film, television, and content productions. Recently launched by IPG Mediabrands, TRAVERSE32 is an independent development and entertainment company aimed at connecting film and TV audiences with highly influential...
IPG Mediabrands has launched TRAVERSE32, an independent development and entertainment company aimed at connecting film and television audiences with highly influential brands and creators. TRAVERSE32 co-founder Brendan Gaul, Mediabrands’ recently appointed first-ever global chief content officer...
IPG Mediabrands is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets. MBCS is a data-driven content practice built on the intelligence and insight that media provides about which content connects brands with people in the most...