Features
"Bumble-Less" is more.
Indeed in the case of this client-direct Bing spot, intentionally going for "less" from a technical standpoint--even during a stretch when stacked up against visually sophisticated Super Bowl commercials--proved to be the fast track leading to the top of SHOOT...
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. See related article here.
SHOOT...
Peter Allen's live version of "Everything Old is New Again" can be heard on the soundtrack to Bob Fosse's 1979 critically acclaimed film All That Jazz. And in a sense that tune could serve as a continuing anthem for 2012 as technology has breathed new life into media for which premature...
"Getting lost in the things we love has never felt quite like this." That's the parting thought conveyed by the voiceover in a recent Apple iPad 2 commercial, "Love," in which we see people engage via the iPad 2 in what moves them, whether it be a basketball coach diagramming a play for his team...
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Winter's SHOOT Top 10 Tracks Chart. See related...
As 2011 draws to a close, it's time for reflection on many fronts, including assessing what work was among the year's most worthwhile creatively and which in the process managed to strike a responsive chord with viewers.
Determining the year's "best" is indeed a highly subjective...
Reflecting on 2011 can bring both a sigh of relief and a rush of excitement, and the two feelings aren't mutually exclusive. Both are tied to the notion that after persevering, better things could be just around the corner--and that's not entirely due to looking at the industry landscape through...
We are taken to a street in the heart of a bustling city, traffic moving forward in the distance, yet there is a curious sight in the middle of the street. A single, solitary ballet dancer is poised to perform as sunlight moves in from right to left to bathe her and her surroundings.
A...
Borrowing the "Then, Now & Looking Ahead" moniker from our series of articles last year leading up to SHOOT's 50th Anniversary, we now commemorate the beginning of the industry's next 50 with observations from an agency veteran, Larry Postaer, whose ad industry tenure just turned 50...
While film commissions are in the business of marketing hot locations, the art of marketing them was put into high gear at two hot locales last week--Santa Monica and Hollywood, the respective venues of the American Film Market (AFM)...