Friday, Feb. 20, 2009

While the Pittsburgh Steelers' rousing victory over the Arizona Cardinals kept viewers on the edge of their seats until the very end, the question we posed to agency creatives was whether the Super Bowl commercials lived up to the game in terms of retaining audience interest.
   The...

Friday, Feb. 20, 2009

For director Eric Heimbold, whose spotmaking roost is Venice, Calif.-based Wild Plum, the third spec spot proved to be the charm. Not that the first two weren't successful in their own right, the first being an ambitious car job for Nissan based on a...

Friday, Feb. 20, 2009

In today's economic climate, cost cutting by states has been the norm with the marquee example being California, which is in the throes of a $40 billion-plus shortfall that can seemingly only be addressed through a mix of tax increases and expenditure reductions.
    Yet the balance sheet...

Friday, Feb. 20, 2009

While they are distinctly different, three accomplishments have drawn SHOOT to a trio of cinematographers to kick off the new year: Xavier Pérez Grobet who shot the feature I Love You Phillip Morris, which debuted to rave reviews at the recently concluded Sundance Film Festival...

Friday, Feb. 20, 2009

These are indeed challenging times on many levels, particularly with the state of the global economy. But regardless of the tenor of the times, at the upper echelon of filmmaking there are always inherent creative and logistical challenges--a fact of life reflected yet again in this year's crop...

Friday, Feb. 20, 2009

To be clear, there's no replacing commercial music/sound houses with advertising and marketing sensibilities from which emanate original music and sound design for spots and other forms of advertiser content. 
    Yet at the same time there's no denying that the landscape of music for...

Friday, Feb. 20, 2009

View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Winter's SHOOT Top 10 Spot Tracks Chart. ...

Friday, Feb. 20, 2009

Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches.


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Friday, Jan. 30, 2009

Is the glass half full or half empty?
    Is economic adversity an opportunity rather than a roadblock?
    Does the audacity of hope apply to the advertising and marketing sectors?
    Are we on the long and winding road to an economic recovery or approaching the precipice of a...

Friday, Jan. 30, 2009

While David Fincher made Directors Guild of America (DGA) Awards history by recently garnering nominations in both the feature and commercial categories in the same year, there were a couple of editors reveling in that accomplishment in that they had a hand in...

MySHOOT Company Profiles