Saturday, Oct. 28, 2023

One year ago, billionaire and new owner Elon Musk walked into Twitter's San Francisco headquarters with a white bathroom sink and a grin, fired its CEO and other top executives and began transforming the social media platform into what is now known as X.

X looks and feels something like...

Monday, Aug. 14, 2023

The new CEO of the company formerly known as Twitter says she's spent much of the past eight weeks trying to get big brands back and advertising on the social media platform that's been in upheaval since it was bought last year by Elon Musk.

X Corp. CEO Linda Yaccarino said last week on...

Sunday, Jul. 16, 2023

Elon Musk says Twitter is still losing cash because advertising has dropped by half.

In a reply to a tweet offering business advice, Musk tweeted Saturday, “We’re still negative cash flow, due to (about a) 50% drop in advertising revenue plus heavy debt load.”

“Need to reach...

Friday, Jul. 7, 2023

Twitter has threatened legal action against Meta over its new text-based app called Threads, which has drawn tens of millions of users since launching this week as a rival to Elon Musk's social media platform.

In a letter Wednesday to Meta CEO Mark Zuckerberg, Alex Spiro, an attorney...

Monday, Jul. 3, 2023

TikTok and Instagram users can scroll with abandon. But Twitter owner Elon Musk has put new curfews on his digital town square, the latest drastic change to the social media platform that could further drive away advertisers and undermine its cultural influence as a trendsetter.

Keeping...

Tuesday, May. 16, 2023

Less than two months into his $44 billion purchase of Twitter, Elon Musk declared that whoever took over as the company's CEO " must like pain a lot." Then he promised he'd step down as soon as he found a replacement "foolish enough" to want the job.

That person, Musk announced Friday, is...

Saturday, May. 13, 2023

On Friday, Elon Musk announced that NBC Universal's Linda Yaccarino will serve as the new CEO of Twitter. Yaccarino is a longtime advertising executive credited with integrating and digitizing ad sales at NBCU. Her challenge now will be to woo back advertisers that have fled Twitter since Musk...

Friday, May. 12, 2023

Elon Musk has confirmed that the new CEO for Twitter, or X Corp. as it's now called, will be NBCUniversal's Linda Yaccarino, an executive with deep ties to the advertising industry.

"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Musk wrote in a Friday tweet. He added...

Monday, Apr. 26, 2021

The Ad Council has elected 27 new members to its board of directors during its spring meeting held virtually last Thursday (4/22). The organization’s board is chaired by Linda Yaccarino, chairman, global advertising and partnerships, NBCUniversal. Vice chairs include Jacki Kelley, CEO, Dentsu...

Wednesday, Jan. 6, 2021

Linda Yaccarino, chairman, Global Advertising and Partnerships, NBCUniversal, has been named chair of the Ad Council’s Board of Directors. She succeeds David Fischer, chief revenue officer of Facebook, and will serve in the role until June 30, 2022.

Since the organization’s founding, the...

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