Tuesday, Jun. 27, 2023

Director and still photographer Scottie Cameron has joined the ranks at Florence, where he has signed for spot representation. This marks the L.A.-based director’s first U.S. commercial signing. 

Cameron has directed worldwide commercial campaigns for Nike, Apple, Johnnie Walker, Levi’s,...

Wednesday, May. 24, 2023

Production house Florence has signed director Jay Walker for U.S. representation covering live-action projects. The Berlin-based filmmaker is meanwhile handled for virtual production and visual effects work in the U.S. by Impossible Objects, having recently come aboard that shop’s roster. ...

Monday, May. 8, 2023

Creative studio Florence has added award-winning director and still photographer Harry Deadman to its talent roster. This marks the first U.S. signing for Deadman whose work spans music videos, branded content and commercials while offering a range of disciplines from live action to mixed media...

Thursday, May. 4, 2023

Creative lab Impossible Objects (IO) has brought director Jay Walker aboard its talent roster for U.S. representation spanning commercials, branded content and music videos. She has directed for brands such as Fortnite, Dell and Coachella, music videos for Diplo, and had her European-shot short...

Friday, Sep. 30, 2022

Impossible Objects, a virtual production company, has hired visual effects supervisor and commercial director Ruel Smith to oversee VFX and animation. Smith brings to his new roost more than 15 years of experience in film, television and virtual production, and will be based in Los Angeles....

Wednesday, Jun. 8, 2022

Filmmaker and editor Miles Cable is joining Impossible Objects (IO) as a director for virtual production. Launched in 2021, IO is a new world-building lab that utilizes virtual production to tell branded and original stories. In tandem with its technical expertise, IO attracts and develops...

Friday, Oct. 22, 2021

Production studio Florence has brought commercial and music video director Jake Dypka aboard its roster. This marks his first representation in the U.S. He is handled in the U.K. ad market by production house Agile.

Dypka found his love for filmmaking by directing martial arts DVDs for a...

Monday, Jul. 19, 2021

Production studio Florence has added director Will Niava to its roster for commercial and branded projects as well as music videos. This marks his first commercial signing.

Splitting his time between West Africa and Montréal, Canada, Niava has turned out work for clients including Amazon...

Tuesday, May. 11, 2021

Production studio Florence has signed commercial and music video director Dan Carr for representation. Carr had been freelancing with the Los Angeles-based Florence for a few years. This marks his first official roster signing.

The L.A.-based Carr has helmed projects for clients including...

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