Wednesday, Dec. 27, 2023

With a mix of 2D and 3D, Hornet tells the story of “Once Upon a Tree,” an Air Canada spot out of FCB Canada. Our protagonists are two button-cute nutcracker bears who, after a year of being tucked away together, find themselves on separate sides of the Xmas tree. Distraught at the thought of...

Wednesday, Dec. 27, 2023

A humorous tug-at-the-heartstrings 2D/3D spot shows two ornaments on a Christmas tree reunite with the help of Air Canada. Titled "Once Upon a Tree," this charming holiday commercial earned the #1 slot on SHOOT's 4th quarter VFX & Animation Top Ten Chart.

Also in the quarterly mix are...

Monday, Oct. 16, 2023

SHOOT's 3rd Quarter 2023 Top Ten Visual Effects & Animation Chart ranges from a poignant animation piece showing the impact of Alzheimer's to a look at the risks entailed with data misuse and AI in the context of "sharenting," the creation of travel guide characters showing us the...

Wednesday, Jul. 19, 2023

SHOOT's Q2 2023 Visual Effects and Animation Top Ten Chart is headlined by a piece that was designed to generate buzz and excitement over the launch of a much anticipated video game.

Also in the Chart mix, reflecting its broad creative and artistic range, are: a spot visually depicting...

Thursday, Dec. 29, 2022

Creative and technology studio Preymaker has turned out Blue, a real-time animated short film created entirely in the cloud by a team of artists collaborating from around the world, rendered using Epic Games’ Unreal Engine, without the use of compositing.

Blue leans into the sci-...

Wednesday, Dec. 28, 2022

From a real-time animated short created entirely in the cloud to a CG holiday tale underscoring the emotional power of food for Kroger, and a stop-motion extravaganza with a sobering message about drunk driving for the Texas Department of Transportation--that’s just part of the range reflected...

Wednesday, Nov. 9, 2022

SHOOT's 3rd Quarter Top Ten Visual Effects & Animation Chart for 2022 ranges from a short film for Meta featuring bicyclists in the metaverse to a Theirworld hologram-driven plea by children worldwide for a better education, and even a proof-of-concept short for a feature film titled The...

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