Short Takes
PARK PICTURES’ AG ROJAS DIRECTS BON IVER'S "NAEEM"
Bon Iver has released “Naeem,” the band’s first official, non-lyrical music video since 2012’s “Beth/Rest.”
With a cast consisting of Cynthia Rodriguez, Azul Rodriguez, David Orellana, David Gonzalez Rojas and...
ELEMENT, FULL CONTACT TEAM ON ALZHEIMER’S PSA
In this heartfelt PSA titled “A Good Man,” The Alzheimer’s Association shares one family’s perseverance. Directed by Matt Luem via Boston-based ELEMENT Productions for agency Full Contact, the piece introduces us to Elissa...
LOBO'S SHORTS CELEBRATE INNOVATION AT PENN STATE
Creative design, animation and mixed media studio LOBO promotes Penn State’s research and achievements in a pair of animated campaign videos for the university, out of agency Decoded Advertising. The two spots feature...
PSA ADVOCATES WARNING LABELS ON AMMO BOXES
Could graphic health warnings on boxes of ammunition help reduce gun violence in America? That’s the proposition of a campaign launched by a lineup of advertising professionals and backed by a coalition of doctors, veterans,...
DIRECTOR STETT BREAKS GLASS CEILING FOR FORD
Carrie Stett, who’s repped by Washington Square Films, directed this brand film, Breaking the Glass Ceiling, for Ford that proves it’s never too late to realize your dreams. Hosted by actress and activist Gina Rodriguez...
LOBO DRIVES SAFETY WITH “BAD IDEAS” PSA
Latin American highway concession operator CCR teamed up with agency Heads and global creative studio LOBO to bring fresh color to this new driving safety PSA with light-hearted animations, casting “bad ideas” behind the wheel as...
LIZ HINLEIN WRAPS SICHUAN UNIVERSITY SHOOT
Director/DP Liz Hinlein brings compelling stories to life. She’s a veteran of feature films (Other People's Children), commercials (Maybelline, A&E, Dove, Lifetime, Gillette), web series, music videos and virtual...
Park Pictures director Jake Schreier enters a freeing watery world in Francis and the Lights’ latest music video entitled, “Never Back.” In the clip, Francis (Francis Farewell Starlite) performs a meditative ritualistic practice in a swimming pool, juxtaposed with the lounge chairs and hammock...
Director Michael Koerbel of Venice Beach, Calif.-based production company Rodeo Show steers online FIAT haters off the road in a new campaign from Society Agency starring Emma Roberts. Drawing from actual tweets and comments to FIAT accounts from the social media peanut gallery, these trolling...
Director Paul Middleditch of production house a WHITELABEL product has teamed with VFX studio Timber on this “Epic Battle” spot for Cox Communications out of agency FCB Chicago. The ambitious ad places viewers right in the midst of an active battle, revealing that the addition of “extras,” both...