Monday, May. 6, 2024

The Sweetshop is joining forces with futurist Tomas Roope and AI artist Jacqui Kenny in a partnership called The Gardening.Club. The moniker springs from Roope’s use of the “gardening” metaphor for years to explain how AI is radically changing the creative process.

The creative duo...

Friday, May. 26, 2023

Over two decades ago, director Melanie Bridge, producer Sharlene George, and chairperson Paul Prince started the New Zealand-based production house, The Sweetshop. Since then, the company has grown in prominence and impact, picking up such honors as multiple Cannes Lions and D&AD Pencils,...

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