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Monday, Nov. 25, 2019
Production company Park Pictures has signed director Roger Guàrdia for U.S. commercial and music video representation. Breaking stylistic boundaries in digital media, the NYC-based director lends a dynamic cinematic style with a strong focus on interesting human subjects to international work...
Monday, Oct. 14, 2019
Park Pictures has signed Cannes Lion-winning director Jaci Judelson for commercials and branded content representation in both the U.S. and U.K. The documentary and commercial filmmaker has won numerous accolades, most recently for her Gatorade “Sisters in Sweat” spot starring Serena Williams,...
Thursday, Sep. 26, 2019
Much has been written about brands needing to stand for something in order to meaningfully connect with consumers at large. This was recently underscored in SHOOT’s coverage earlier this month of the Interactive Advertising Bureau’s (IAB) NewFronts West in Los Angeles, which took that...
Monday, Sep. 16, 2019
Nike’s “Dream Crazy”--directed by Lance Acord, Emmanuel “Chivo” Lubezki and Christian Weber of Park Pictures for Wieden+Kennedy--won the primetime commercial Emmy on Sunday (9/1), the second and concluding night of the Creative Arts Emmy Awards weekend at the Microsoft Theater in Los Angeles....
Thursday, Jun. 27, 2019
Director Grant Sputore--whose acclaimed sci-fi feature I Am Mother, starring Hillary Swank and Rose Byrne, premiered at this year’s Sundance Film Festival and as a Netflix Original earlier this month--has signed with Park Pictures for commercials in the U.S. and U.K. This marks his...
Friday, Jun. 21, 2019
The 66th Cannes Lions International Festival of Creativity came to a close this evening (6/21) with the last Awards Show. It honored the final winners from the Communication Track, alongside the Good Track, as well as special awards, celebrating the industries’ best performing companies across...
Friday, Feb. 8, 2019
February 10, 2014 British director Tom Tagholm, best known for the lauded 2012 commercial “Meet the Superhumans” promoting Paralympic Games coverage on U.K.’s Channel 4, has signed with Park Pictures for U.S. and U.K. representation. Tagholm...
Friday, Feb. 8, 2019
Past installments of this column have chronicled the importance of storytelling as a means to evoke empathy, putting us in someone else’s shoes so that we can reconnect with our humanity, nurture not only concern for others but also a feeling of unity during a time where divisiveness, alienation...
Friday, Dec. 14, 2018
Park Pictures director Jake Schreier enters a freeing watery world in Francis and the Lights’ latest music video entitled, “Never Back.” In the clip, Francis (Francis Farewell Starlite) performs a meditative ritualistic practice in a swimming pool, juxtaposed with the lounge chairs and hammock...
Monday, Oct. 29, 2018
Continuing to break new ground with his commercialmaking via Park Pictures—a prime example being the recent high-profile Nike ad featuring Colin Kaepernick—Lance Acord is also prepping to break through with his feature directorial debut.
On the former score, Acord teamed with Park...