Thursday, July 18, 2019


Thursday, Jul. 13, 2017

Tool of North America has signed L.A.-based director Kevin Cornish who’s known for his breakthrough work in virtual reality.  

In 2014, Cornish founded Image Theory, a 3D animation...

Wednesday, Feb. 8, 2017

Tool has signed director Rachel McDonald for commercials and branded content worldwide. 
McDonald’s first work for Tool centered around the 2017 Grammy Awards. The film, It Was You, debuted earlier this month for the Recording Academy’s “Believe In Music” campaign, built...

Friday, Aug. 1, 2014

Mike Lobikis has come aboard Tool as head of sales. Lobikis will be tasked with overseeing all U.S. based sales territories, expanding opportunities for the company, and recruiting both live-action and integrated directorial talent. Lobikis will report...

Wednesday, Jun. 11, 2014

Interactive director Aramique has joined the roster of Tool. He will explore the intersection of technology and storytelling with a focus on interactive and experimental installations for brands, the music industry, museums and festivals.


Thursday, Jun. 5, 2014

Director Jaci Judelson has joined Tool for spot and branded content representation in the U.S. and internationally. She was previously handled by production house HSI

With a background in fashion and culture, Judelson has directed commercials, documentaries and content-driven branded...

Saturday, May. 17, 2014

Production house Tool has added commercial and music video director Brent Bonacorso to its roster. He has helmed videos for the likes of Katy Perry, Elton John and Telepopmusik and his commercials span such global brands as Guinness, Audi, Ford, Panasonic, Hyundai and Mercedes-Benz.


Saturday, Apr. 12, 2014

Tool has added executive producer Christopher Neff to its digital team. He will help oversee Tool’s digital productions and play a key role in the company’s growth.

Neff joins Tool following his role as Director of Interactive Production at 180LA, bringing a wealth of agency experience...

Thursday, Jan. 16, 2014

Tool has added feature filmmaker Marc Forster to its roster for representation as a commercial director. He most recently directed the Paramount release World War Z, starring and produced by Brad Pitt. The film is based on Max Brooks’ post-apocalyptic novel "World War Z: An Oral History...

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