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Friday, Apr. 23, 2021
As the pandemic eases--but not nearly enough to let down our guard--reflections on how the challenges of a health crisis impacted production and lessons learned from that experience loom large. Jeff Beverly, EVP, global director of content for Commonwealth//McCann, shared his observations on...
Monday, Feb. 8, 2021
The mood on the field was tense during the Super Bowl as the Tampa Bay Buccaneers trounced the Kansas City Chiefs. Off the field, brands sought to relieve the tension of the game — and the year — with lighthearted commercials stuffed with celebrities and nostalgic characters.
Monday, Jan. 25, 2021
For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn't advertising its iconic Budweiser brand during the Super Bowl. Instead, it's donating the money it would have spent on the ad to coronavirus vaccination awareness...
Wednesday, Feb. 5, 2020
Fox will find out soon whether "The Masked Singer" benefits from the best time slot in television.
A new episode of the game, usually Fox's most popular primetime program or close to it, airs on Wednesday. A special edition of the show, with Lil' Wayne as the mystery guest, had its...
Friday, Jan. 24, 2020
The answers to two questions--why? and when?--underscore the value of advertising on this year’s Super Bowl. The “why?” has been a constant in recent years as we dive more deeply into an era of media fragmentation which has increased the cost of entry for the Big Game, delivering a rare...
Tuesday, Feb. 5, 2019
The evening news may be one of television’s most overlooked institutions, but the programs are still looked at.
Between them, the newscasts anchored by David Muir, Lester Holt and Jeff Glor were seen by an average of 26.9 million viewers each weeknight last week. If they were seen in...
Monday, Feb. 4, 2019
During a time of divisiveness and audience fragmentation, the Super Bowl brings us together for one of those increasingly rare shared experiences. The art and strategy of brands taking advantage of that opportunity are subject to scrutiny and conjecture, which are front and center in SHOOT...
Monday, Feb. 4, 2019
This year’s Super Bowl ads went heavy on the humor — and surprises.
Take, for instance, Jason Bateman’s Hyundai ad about an elevator with unpleasantness on every floor. A surprise “Game of Thrones” tie-in with Bud Light both confused and delighted viewers. And robots seemed to be...
Friday, Feb. 1, 2019
A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle.
The Michelob Ultra Pure Gold beer ad (from FCB Chicago) , which already has drawn more than 10 million...
Wednesday, Jan. 30, 2019
Sarah Michelle Gellar makes a horror movie parody for Olay. Jeff Bridges and Sarah Jessica Parker tout Stella Artois . Steve Carrell hawks Pepsi.
Star power abounds in this year's Super Bowl ads.
Advertisers are hoping to provide some welcome distraction and entertainment as...