Tuesday, January 16, 2018

Super Bowl

Friday, Jan. 12, 2018

Producing a Super Bowl spot is one of advertising’s more high pressure experiences; throw the holidays into the mix and you have a recipe for major stress. So it’s the right time for this list of five ways to keep your production on track through the final weeks before the big game. The advice...

Thursday, Jan. 11, 2018

NBC has less than 10 ad spots left to sell a little less than a month ahead of Super Bowl 52, the network says.

Ads are going for slightly more than $5 million per 30-second spot.

The big game, which is as much an advertising showcase as it is a football showdown airs Feb. 4....

Friday, Mar. 24, 2017

A breaching whale. A falling tree. Melting icecaps. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ hilarious Super Bowl ad for the all-new 2017 Niro crossover out of agency David&Goliath. Titled "Hero’s Journey," the :60 aired...

Friday, Feb. 10, 2017

In an era of media fragmentation, the Super Bowl has increased in its value, delivering a rare opportunity to reach a mega audience—and the premium for that is on the rise, hitting a record $5 million on average for each :30 ad time slot. But as a shared experience, the Big Game is in some...

Thursday, Feb. 9, 2017

The greatest comeback in Super Bowl history was a tale of two games--one dominated at the outset by the Atlanta Falcons, the other taken over by the eventual winner, the New England Patriots. 

In what shaped up as a parallel universe, this year’s crop of Super Bowl commercials also...

Monday, Feb. 6, 2017

The New England Patriots defeated the Atlanta Falcons during a nailbiter Super Bowl 51 — and there were clear winners and losers off the field, too.

Advertisers had to tread carefully this year in a divisive political climate. Some went for all out escapist humor like T-Mobile and Tide,...

Sunday, Feb. 5, 2017

Messages about America, inclusiveness — and, yes, even "four years of awful hair" — kept bubbling up in Super Bowl 51 ads from Airbnb, the NFL and a line of personal care products. But there was still plenty of escapism and light humor for those who weren't into the politics.

As the New...

Wednesday, Feb. 1, 2017

Each year Super Bowl ads offer a snapshot of what’s going on in the culture.

But this year’s Budweiser ad released Tuesday featuring an immigrant’s travel to the U.S. became suddenly more topical than Anheuser-Busch executives were probably expecting, released days after President Donald...

Friday, Jan. 27, 2017

Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which - though it's not confirmed - she could perform from the roof of the stadium. If that comes to pass, she won't be the only one making a big play for attention this year.

Advertisers from first...

Tuesday, Jun. 7, 2016

A Norwalk, Connecticut, advertising company has sued PepsiCo Inc. in New York over a Super Bowl commercial, saying its design ideas were stolen.

Betty Advertising filed the lawsuit Tuesday in Manhattan federal court. It accuses the beverage company of stealing its human jukebox concept of...