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Sunday, Feb. 5, 2017
Messages about America, inclusiveness — and, yes, even "four years of awful hair" — kept bubbling up in Super Bowl 51 ads from Airbnb, the NFL and a line of personal care products. But there was still plenty of escapism and light humor for those who weren't into the politics.
As the New...
Wednesday, Feb. 1, 2017
Each year Super Bowl ads offer a snapshot of what’s going on in the culture.
But this year’s Budweiser ad released Tuesday featuring an immigrant’s travel to the U.S. became suddenly more topical than Anheuser-Busch executives were probably expecting, released days after President Donald...
Friday, Jan. 27, 2017
Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which - though it's not confirmed - she could perform from the roof of the stadium. If that comes to pass, she won't be the only one making a big play for attention this year.
Advertisers from first...
Tuesday, Jun. 7, 2016
A Norwalk, Connecticut, advertising company has sued PepsiCo Inc. in New York over a Super Bowl commercial, saying its design ideas were stolen.
Betty Advertising filed the lawsuit Tuesday in Manhattan federal court. It accuses the beverage company of stealing its human jukebox concept of...
Friday, Apr. 1, 2016
One of the ad highlights of this year’s Super Bowl was “Portraits,” a stirring piece for Fiat Chrysler’s Jeep in which more than 60 curated images—ranging from regular everyday people to celebs (Marilyn Monroe, BB King, Aretha Franklin, Steve McQueen), from pop culture (The Terminator,...
Monday, Feb. 8, 2016
The Denver Broncos’ win over the Carolina Panthers in Super Bowl 50 was a tight game most of the way, holding viewer interest and rife with storylines including the contest likely representing the swan song of future Hall of Fame quarterback Peyton Manning....
Sunday, Feb. 7, 2016
The Denver Broncos defeated the Carolina Panthers during Super Bowl 50 - and there were clear winners and losers off the field, too.
Advertisers pulled out all the stops to woo the 114 million-plus viewers during the Big Game. With 30-second ads...
Friday, Feb. 5, 2016
While the NFL switched from Roman numerals to a simple 50 for this year’s Super Bowl which will be telecast by CBS on Feb. 7, the numbers game continues to go merrily upward on the advertising front. CBS said that ad time for some of the Super Bowl 50 :30s has fetched a per slot price of some $5...
Thursday, Jan. 28, 2016
The Big Game is more than a week away, but Super Bowl advertisers are already out in force online, playing up celebrity cameos to drive buzz for their brands.
First-time advertiser Amazon on Wednesday teased its ad with Alec Baldwin. On Thursday,...
Friday, Jul. 31, 2015
Next year, you won't have to worry about missing the buzziest commercials of the Super Bowl if you can't get to a TV.
In the past, not all advertisers bought online time along with a pricy 30-second spot during the most-watched TV event of the year....