Thursday, Jan. 28, 2016

The Big Game is more than a week away, but Super Bowl advertisers are already out in force online, playing up celebrity cameos to drive buzz for their brands.

First-time advertiser Amazon on Wednesday teased its ad with Alec Baldwin. On Thursday,...

Friday, Jul. 31, 2015

Next year, you won't have to worry about missing the buzziest commercials of the Super Bowl if you can't get to a TV.

In the past, not all advertisers bought online time along with a pricy 30-second spot during the most-watched TV event of the year....

Monday, Jun. 1, 2015

Tweet this: Millions of viewers were firing off those 140-character texts while they watched TV in the season just past. And there were plenty of people reading them.

Nielsen Social has tracked all that digital back-and-forth, and Monday is releasing...

Sunday, May. 3, 2015

Intuit is looking to draft another small business for some air time in football's biggest game.

The maker of QuickBooks accounting software is planning its second competition in which small companies will vie for a 30-second spot in Super Bowl 50 on...

Wednesday, Apr. 22, 2015

While Super Bowl XLIX commercials were more sensitive and less gender offensive than in past years, women and people of color remain vastly underrepresented among the creative directors who are producing those ads, according to a diversity study released Wednesday...

Friday, Feb. 6, 2015

Attention die-hard craft beer drinkers: This Bud's not for you.

After several years of losing ground to craft brewers, Anheuser-Busch, the country's biggest brewery, seems to be conceding that its flagship brew may not fly with fans of fancy suds....

Monday, Feb. 2, 2015

The New England Patriots’ win over the Seattle Seahawks in Super Bowl XLIX was an instant classic--a great game with the outcome decided in the final seconds, room for plenty of second guessing as to what might have been, and an unlikely hero making his first career interception to pull victory...

Sunday, Feb. 1, 2015

Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game.

Nationwide ran an ad on preventable childhood death. Carnival struck a somber note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a...

Friday, Jan. 30, 2015

Along with puppies and babies, celebrities are a Super Bowl advertising staple. And this year is no exception.

Using stars is a surefire way to grab attention during advertising's most competitive night, when a crowded field of 40-plus marketers vie...

Friday, Jan. 30, 2015

As deflated footballs spark a cheating controversy surrounding the New England Patriots as they prepare to battle the Seattle Seahawks in Super Bowl XLIX, the prospects of deflating and inflating expectations for commercials on the Big Game have become a subject of debate. Before that, though,...

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