Wednesday, Jan. 28, 2015

Super Bowl advertisers are being careful not to offend.

GoDaddy decided not to run an ad that showed a dog being sold online so as not to offend dog lovers. The Victoria's Secret angels are fully clothed in its teaser spot, at least, although they...

Wednesday, Jan. 28, 2015

More Super Bowl ad rookies will be trying to score a touchdown this Sunday.

There will be 15 new Super Bowl advertisers this year, the most since 2000, before the economy fell into what would be the first of two recessions since. Advertising experts...

Wednesday, Jan. 7, 2015

The puppies and the Clydesdales are coming back.

Anheuser-Busch is bringing back its canine and Clydesdales combo this Super Bowl, hoping to top last year's "Puppy Love" spot that showed a cute puppy bonding with a Clydesdale and topped most...

Thursday, Dec. 11, 2014

When setting out to launch a production company at the end of 2013, my business partner Brendan Kiernan and I were determined to be alternative. The last thing the world needed was another me-too production company.

We opened the doors of HeLo in a two-story house in Venice, a short...

Tuesday, Feb. 4, 2014

Brands have figured out how to get Super Bowl buzz without paying Super Bowl bucks.

Some of the companies that had the most success during the game were not official sponsors.

Newcastle beer created a hit online campaign spoofing the self-...

Monday, Feb. 3, 2014

While the Big Game was a blowout as the Seattle Seahawks romped over the Denver Broncos in Super Bowl XLVIII, far less decisive were the assessments as to the creative merits and effectiveness of this year’s crop of Super Sunday advertising. The ad lineup had some...

Sunday, Feb. 2, 2014

Advertisers played it safe in Super Bowl ads this year.

There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable scenes were missing.

In their place, much more sedate ads. RadioShack poked fun at its image by...

Sunday, Feb. 2, 2014

There’s something to be said for zigging when most everyone else is zagging. As a preponderance of Super Bowl advertisers leaked their spots online before the Big Game--and at times to positive effect as they generated buzz and ambassadors for their work--Chrysler continued to keep its ad menu...

Friday, Jan. 31, 2014

Actress Scarlett Johansson gives SodaStream some sex appeal in a controversial spot, Kia revives actor Laurence Fishburne's "Matrix" character Morpheus in its commercial. And cute puppies and kids abound in ads for Cheerios to Anheuser-Busch.

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Wednesday, Jan. 29, 2014

Forget slapstick humor, corny gimmicks and skimpy bikinis. This year's Super Bowl ads promise something surprising: Maturity.

There won't be any close-up tongue kisses in Godaddy's ad. Nor will there be half-naked women running around in the Axe body...

MySHOOT Company Profiles