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Wednesday, Feb. 5, 2020
Fox will find out soon whether "The Masked Singer" benefits from the best time slot in television.
A new episode of the game, usually Fox's most popular primetime program or close to it, airs on Wednesday. A special edition of the show, with Lil' Wayne as the mystery guest, had its...
Friday, Jan. 24, 2020
The answers to two questions--why? and when?--underscore the value of advertising on this year’s Super Bowl. The “why?” has been a constant in recent years as we dive more deeply into an era of media fragmentation which has increased the cost of entry for the Big Game, delivering a rare...
Tuesday, Feb. 5, 2019
The evening news may be one of television’s most overlooked institutions, but the programs are still looked at.
Between them, the newscasts anchored by David Muir, Lester Holt and Jeff Glor were seen by an average of 26.9 million viewers each weeknight last week. If they were seen in...
Monday, Feb. 4, 2019
During a time of divisiveness and audience fragmentation, the Super Bowl brings us together for one of those increasingly rare shared experiences. The art and strategy of brands taking advantage of that opportunity are subject to scrutiny and conjecture, which are front and center in SHOOT...
Monday, Feb. 4, 2019
This year’s Super Bowl ads went heavy on the humor — and surprises.
Take, for instance, Jason Bateman’s Hyundai ad about an elevator with unpleasantness on every floor. A surprise “Game of Thrones” tie-in with Bud Light both confused and delighted viewers. And robots seemed to be...
Friday, Feb. 1, 2019
A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle.
The Michelob Ultra Pure Gold beer ad (from FCB Chicago) , which already has drawn more than 10 million...
Wednesday, Jan. 30, 2019
Sarah Michelle Gellar makes a horror movie parody for Olay. Jeff Bridges and Sarah Jessica Parker tout Stella Artois . Steve Carrell hawks Pepsi.
Star power abounds in this year's Super Bowl ads.
Advertisers are hoping to provide some welcome distraction and entertainment as...
Thursday, Jan. 24, 2019
Sex sells ... frozen food dishes?
Kraft Heinz' frozen-food brand Devour is trying to make waves during its Super Bowl debut with an ad that takes a humorous, innuendo-packed jab at one man's "porn addiction" — as in "frozen food porn."
Super Bowl ads have long used raunchiness and...
Friday, Mar. 24, 2017
A breaching whale. A falling tree. Melting icecaps. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ hilarious Super Bowl ad for the all-new 2017 Niro crossover out of agency David&Goliath. Titled "Hero’s Journey," the :60 aired...
Friday, Feb. 10, 2017
In an era of media fragmentation, the Super Bowl has increased in its value, delivering a rare opportunity to reach a mega audience—and the premium for that is on the rise, hitting a record $5 million on average for each :30 ad time slot. But as a shared experience, the Big Game is in some...