Super Bowl
During a time of divisiveness and audience fragmentation, the Super Bowl brings us together for one of those increasingly rare shared experiences. The art and strategy of brands taking advantage of that opportunity are subject to scrutiny and conjecture, which are front and center in SHOOT...
This year’s Super Bowl ads went heavy on the humor — and surprises.
Take, for instance, Jason Bateman’s Hyundai ad about an elevator with unpleasantness on every floor. A surprise “Game of Thrones” tie-in with Bud Light both confused and delighted viewers. And robots seemed to be...
A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle.
The Michelob Ultra Pure Gold beer ad (from FCB Chicago) , which already has drawn more than 10 million...
Sarah Michelle Gellar makes a horror movie parody for Olay. Jeff Bridges and Sarah Jessica Parker tout Stella Artois . Steve Carrell hawks Pepsi.
Star power abounds in this year's Super Bowl ads.
Advertisers are hoping to provide some welcome distraction and entertainment as...
Sex sells ... frozen food dishes?
Kraft Heinz' frozen-food brand Devour is trying to make waves during its Super Bowl debut with an ad that takes a humorous, innuendo-packed jab at one man's "porn addiction" — as in "frozen food porn."
Super Bowl ads have long used raunchiness and...
A breaching whale. A falling tree. Melting icecaps. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ hilarious Super Bowl ad for the all-new 2017 Niro crossover out of agency David&Goliath. Titled "Hero’s Journey," the :60 aired...
In an era of media fragmentation, the Super Bowl has increased in its value, delivering a rare opportunity to reach a mega audience—and the premium for that is on the rise, hitting a record $5 million on average for each :30 ad time slot. But as a shared experience, the Big Game is in some...
The greatest comeback in Super Bowl history was a tale of two games--one dominated at the outset by the Atlanta Falcons, the other taken over by the eventual winner, the New England Patriots.
In what shaped up as a parallel universe, this year’s crop of Super Bowl commercials also...
The New England Patriots defeated the Atlanta Falcons during a nailbiter Super Bowl 51 — and there were clear winners and losers off the field, too.
Advertisers had to tread carefully this year in a divisive political climate. Some went for all out escapist humor like T-Mobile and Tide,...
Messages about America, inclusiveness — and, yes, even "four years of awful hair" — kept bubbling up in Super Bowl 51 ads from Airbnb, the NFL and a line of personal care products. But there was still plenty of escapism and light humor for those who weren't into the politics.
As the New...