Super Bowl
Intuit is looking to draft another small business for some air time in football's biggest game.
The maker of QuickBooks accounting software is planning its second competition in which small companies will vie for a 30-second spot in Super Bowl 50 on...
While Super Bowl XLIX commercials were more sensitive and less gender offensive than in past years, women and people of color remain vastly underrepresented among the creative directors who are producing those ads, according to a diversity study released Wednesday...
Attention die-hard craft beer drinkers: This Bud's not for you.
After several years of losing ground to craft brewers, Anheuser-Busch, the country's biggest brewery, seems to be conceding that its flagship brew may not fly with fans of fancy suds....
The New England Patriots’ win over the Seattle Seahawks in Super Bowl XLIX was an instant classic--a great game with the outcome decided in the final seconds, room for plenty of second guessing as to what might have been, and an unlikely hero making his first career interception to pull victory...
Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game.
Nationwide ran an ad on preventable childhood death. Carnival struck a somber note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a...
Along with puppies and babies, celebrities are a Super Bowl advertising staple. And this year is no exception.
Using stars is a surefire way to grab attention during advertising's most competitive night, when a crowded field of 40-plus marketers vie...
As deflated footballs spark a cheating controversy surrounding the New England Patriots as they prepare to battle the Seattle Seahawks in Super Bowl XLIX, the prospects of deflating and inflating expectations for commercials on the Big Game have become a subject of debate. Before that, though,...
Super Bowl advertisers are being careful not to offend.
GoDaddy decided not to run an ad that showed a dog being sold online so as not to offend dog lovers. The Victoria's Secret angels are fully clothed in its teaser spot, at least, although they...
More Super Bowl ad rookies will be trying to score a touchdown this Sunday.
There will be 15 new Super Bowl advertisers this year, the most since 2000, before the economy fell into what would be the first of two recessions since. Advertising experts...
The puppies and the Clydesdales are coming back.
Anheuser-Busch is bringing back its canine and Clydesdales combo this Super Bowl, hoping to top last year's "Puppy Love" spot that showed a cute puppy bonding with a Clydesdale and topped most...