Super Bowl
When setting out to launch a production company at the end of 2013, my business partner Brendan Kiernan and I were determined to be alternative. The last thing the world needed was another me-too production company.
We opened the doors of HeLo in a two-story house in Venice, a short...
Brands have figured out how to get Super Bowl buzz without paying Super Bowl bucks.
Some of the companies that had the most success during the game were not official sponsors.
Newcastle beer created a hit online campaign spoofing the self-...
While the Big Game was a blowout as the Seattle Seahawks romped over the Denver Broncos in Super Bowl XLVIII, far less decisive were the assessments as to the creative merits and effectiveness of this year’s crop of Super Sunday advertising. The ad lineup had some...
Advertisers played it safe in Super Bowl ads this year.
There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable scenes were missing.
In their place, much more sedate ads. RadioShack poked fun at its image by...
There’s something to be said for zigging when most everyone else is zagging. As a preponderance of Super Bowl advertisers leaked their spots online before the Big Game--and at times to positive effect as they generated buzz and ambassadors for their work--Chrysler continued to keep its ad menu...
Actress Scarlett Johansson gives SodaStream some sex appeal in a controversial spot, Kia revives actor Laurence Fishburne's "Matrix" character Morpheus in its commercial. And cute puppies and kids abound in ads for Cheerios to Anheuser-Busch.
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Forget slapstick humor, corny gimmicks and skimpy bikinis. This year's Super Bowl ads promise something surprising: Maturity.
There won't be any close-up tongue kisses in Godaddy's ad. Nor will there be half-naked women running around in the Axe body...
A timely Tweet that was praised. A story of a baby Clydesdale growing up that tugged at heart strings. A Jamaican accent that caused controversy.
In the world of advertising, any publicity can be good publicity. The goal is get people talking. And...
The numerical bar is set high for the Super Bowl while the creative bar is often the subject of much debate. On the former front, though, the figures continue to impress. The reported average cost of a :30 timeslot during Fox’s upcoming telecast of Super Bowl XLVIII is a record high $4 million,...