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Wednesday, Aug. 14, 2019
An advertisement for cream cheese showing distracted dads leaving babies on a conveyer belt was banned by Britain's ad regulator Wednesday under new rules against harmful gender stereotypes.
The Advertising Standards Authority said the ad for Philadelphia cream cheese "relied on the...
Tuesday, Apr. 2, 2019
Johannes Leonardo has appointed Benton Roman to serve as group executive producer. He will join the agency to lead day-to-day production on the newly awarded Volkswagen account. Roman will report directly to Dana May, Johannes Leonardo’s head of integrated production in New York.
Wednesday, May. 4, 2016
The European import car made famous in America by Bill Bernbach is getting its due for the way it’s historically used music and sound to captivate viewers. The Association of Music Producers, sponsors of the AMP Awards for Music and Sound, has voted to induct Volkswagen into its AMP Hall of Fame...
Tuesday, Mar. 29, 2016
A federal consumer watchdog sued Volkswagen on Tuesday, charging the company made false claims in commercials promoting its "Clean Diesel" vehicles as environmentally friendly.
The German automaker hastily pulled the ads...
Wednesday, Nov. 4, 2015
For years, Volkswagen lured customers with "clean diesel" ads that sent cars zooming off the lot and the company's revenues spiraling. Now, in the wake of VW's admission that its software cheated emissions tests, those ads could bring major sticker shock for the...
Friday, Oct. 16, 2015
"Aren't diesels dirty?" asks the grandmother in the passenger seat of the gleaming new VW Golf SportWagen.
"Diesel in Latin means 'dirty,'" chimes in another friend in the backseat.
To prove them wrong, the gray-haired driver gets out and...
Tuesday, Sep. 29, 2015
Volkswagen's commercial vehicles and cars from its Spanish unit SEAT are among the 11 million fitted with a diesel engine that can cheat on emissions tests, the company said Tuesday.
Volkswagen AG has admitted using a piece of engine software to...
Thursday, Sep. 24, 2015
German engineering may lose some marketing pop after Volkswagen's stunning admission that it rigged emissions tests.
The revelation is particularly damaging since Volkswagen has long pinned its reputation on its technological prowess, with the...
Tuesday, Jan. 28, 2014
A timely Tweet that was praised. A story of a baby Clydesdale growing up that tugged at heart strings. A Jamaican accent that caused controversy.
In the world of advertising, any publicity can be good publicity. The goal is get people talking. And...