Friday, May. 16, 2014

The social media dynamic is tantamount to the proverbial double-edged sword.

Consider the case of General Mills, parent company to such brands as the venerable Cheerios. Last year, the company was commended for its response to mean-spirited feedback on YouTube. Last month, it earned well-...

Wednesday, Jan. 29, 2014

Cheerios is bringing back an interracial family to star in its Super Bowl ad.

They were featured in an ad last year that made headlines after it sparked ugly comments online. But the negative remarks were followed by an outpouring of support for the...

MySHOOT Company Profiles