Friday, Jan. 15, 2021

I, like many of you, came of age professionally in these first 20 years of the 2000s. 

I’ve been an advertising music executive and professorial accomplice in the ad music continuum.

Here are 10 things I’ve observed:

  • 1) More than any other brand, Apple became the top
  • ...
Thursday, Aug. 6, 2020

As a music producer/supervisor in the ad space, I’ve sat through hundreds of creative meetings where a collaborator asserts that they want the music for the project to be so great that we should additionally produce a full-length version of the song, have it released into culture, and maybe also...

Tuesday, Apr. 16, 2019

Josh Rabinowitz--a music leader at WPP for 20-plus years, including the past 13 at Grey New York where he served most recently as EVP, director of music before leaving that agency at the end of 2018--has launched a music consultancy providing brands and other clients with expertise, strategy and...

Friday, Feb. 8, 2019

How does one make an impact in music? For many folks like me, who were formally trained in music, impact is a calling.

Is it by:

  • producing a hit song?
  • mentoring young thirsty musical minds?
  • discovering somebody gifted?
  • devising a trend?
  • ...
Friday, Jun. 24, 2016

Capping Cannes Lions Entertainment--the specialist event dedicated to a new breed of unskippable creativity born out of brand, artist and agency collaborations (with such speakers as James Bond film director Martin Campbell, and noted music producer Mark Ronson)--was an evening awards...

Wednesday, Jan. 13, 2016

The Cannes Lions International Festival of Creativity has announced that Jae Goodman and Josh Rabinowitz will lead juries at Lions Entertainment, the new specialist event where brands, agencies and entertainment companies can focus on producing outstanding...

Friday, Oct. 17, 2014

Grey New York and director Asif Mian of production house 1stAveMachine, New York, teamed on this video in which New York electro/pop/rock musician and recent Lorde collaborator Ryan Lott, a.k.a. Son Lux, performs an original piece of music (which he composed) on a keyboard linked to a piano...

Wednesday, Feb. 19, 2014

Grey has promoted Josh Rabinowitz to executive VP.  He has served as sr. VP, director of music for Grey since 2005.

A noted expert on the nexus of music, advertising and branding, Rabinowitz has been a prime mover behind Grey’s Annual Legends of Music Seminar at the Cannes Lions...

Tuesday, Feb. 4, 2014

The Association of Music Producers has named its 2014 AMP Awards for Music and Sound Advisory Board, reflecting the growing diversity of music providers and users in the modern branding era. Chairing the group is Rani Vaz, sr. VP and director of music and radio...

MySHOOT Company Profiles