Monday, April 22, 2019

Olympics

Wednesday, Apr. 17, 2019

NBCUniversal and the LA Olympics are going into business together, combining to package commercial time on all the network's platforms with opportunities to sponsor the American team through 2028.

The deal is for contracts covering 2021 through 2028, the year the Summer Games return to...

Saturday, Mar. 2, 2019

In a win for athletes over Olympic restrictions, a German anti-trust agency has ruled that "abusive" limits on games-time promotional activities should be relaxed.

The Olympic Charter's rules are "too far-reaching and thus constitute abusive conduct," the Federal Cartel Office said in an...

Wednesday, Jan. 23, 2019

An investigation by French prosecutors into alleged vote-buying connected with Tokyo winning the 2020 Olympics has raised questions about one of Japan's most powerful companies, the giant advertising and marketing agency Dentsu Inc.

From its 48-story headquarters in central Tokyo, Dentsu...

Saturday, Sep. 24, 2016

The U.S. Olympic Committee and leaders of the effort to bring the 2024 Games to Los Angeles reached terms on a marketing agreement Friday, clearing a major hurdle nearly a year before those Olympics are awarded.

The Joint Marketing Program Agreement would shift a majority of the USOC's...

Friday, Sep. 2, 2016

How much did Nintendo pay to land that dream marketing opportunity at the Rio Olympics closing ceremony, where Japan’s prime minister popped out dressed as the red-hatted plumber Super Mario?

Zero.

The Japanese video game maker behind “Pokemon” and “Zelda” got the coveted stage...

Wednesday, Aug. 24, 2016

The Olympics in their final week were still golden for NBC. Once again, NBC’s nightly primetime averages took the week’s top seven Nielsen slots. And NBC again left rival networks far behind in overall viewership.

But a drop in Olympics viewers compared to the previous week was notable....

Monday, Aug. 22, 2016

Less than 24 hours after the close of the Rio Olympics, Ryan Lochte took a major financial hit Monday for a drunken incident he initially tried to pass off as an armed robbery.

In quick succession, four sponsors announced they were dumping the swimmer, who has since apologized and...

Tuesday, Aug. 16, 2016

You don’t need to be a numbers-cruncher to guess what won the ratings race last week - and why.

With blanket coverage of the Rio Games, NBC had the ratings game all to itself in prime time, scoring the top seven slots (Tuesday, Thursday, Monday, Sunday, Wednesday, Saturday and Friday) by...

Saturday, Aug. 13, 2016

A former journalist turned college professor, Kelly Whiteside is watching NBC's primetime Olympics coverage this month for the first time in 16 years. She's surprised at what she's found - not because the programs have changed so much, but because they haven't.

"It's almost like a time...

Friday, Aug. 12, 2016

The chief of NBC Sports said Thursday the Rio Games are a huge hit and that he doesn't anticipate having to make concessions to advertisers.

While NBC's prime-time viewership for the Rio games hasn't reached the levels of London 2012, the dip has been offset by increases in people...

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