Tuesday, Nov. 17, 2020

U.S. Olympic hopefuls will be able to cut their own deals with the U.S. Olympic and Paralympic Committee's marketing partners under a first-of-its-kind plan that has potential to shift the top-heavy sponsorship model that rules the Olympic world.

The USOPC unveiled a program Tuesday...

Tuesday, Sep. 22, 2020

The only thing more difficult than staging next year's Tokyo Olympics in a pandemic might be convincing sponsors to keep their billions of dollars on board in the midst of economic turbulence and skepticism.

To make the point this week, IOC President Thomas Bach will join a number of...

Monday, Jul. 27, 2020

When Molly Solomon took over as executive producer and president of NBC's Olympics production unit last November, she expected to be in Tokyo right now with the games in full swing. But with the Summer Olympics postponed a year due to the coronavirus pandemic, Solomon and her team have reset...

Wednesday, Jul. 22, 2020

Procter & Gamble will use its Olympic and Paralympic sponsorship to campaign for racial equality after extending its backing of the games through 2028.

The brutal death of George Floyd at the hands of police in May has reinforced to corporations like P&G the need to use their...

Monday, Mar. 30, 2020

The Tokyo Olympics will open next year in the same time slot scheduled for this year's games.

Tokyo organizers said Monday the opening ceremony will take place on July 23, 2021 — almost exactly one year after the games were due to start this year.

"The schedule for the games is key...

Sunday, Mar. 29, 2020

Visa has told its global roster of Olympic and Paralympic hopefuls their sponsorships will be extended into 2021 after the Tokyo Games were postponed, providing some financial certainty amid the disruption caused by the coronavirus pandemic.

The credit card giant's Team Visa scheme...

Thursday, Mar. 26, 2020

Aside from figuring out how to maintain their health and fitness for an additional year, athletes like Ryan Crouser suddenly faced another concern when the Olympics were postponed until 2021.

They also have to make the money stretch that far. 

Crouser still hopes to defend his shot...

Wednesday, Mar. 25, 2020

With the Tokyo Olympics postponed until 2021, now comes the multi-billion-dollar question: Who pays the bills for the delay, and how large will they be?

The most likely answer is — primarily Japanese taxpayers.

"Of course there will be costs," organizing committee CEO Toshiro Muto...

Tuesday, Mar. 24, 2020

The Tokyo Olympics were postponed until 2021 on Tuesday, ending weeks of speculation that the games could not go ahead as scheduled because of the coronavirus pandemic.

The International Olympic Committee made the decision after speaking with Japanese Prime Minister Shinzo Abe and local...

Monday, Mar. 23, 2020

As infections soared in Europe and the United States and the world economy spiraled downward, Japan on Monday hinted at the next possible victim of the globe-spanning coronavirus: The 2020 Tokyo Olympics. 

Japanese Prime Minister Shinzo Abe acknowledged that a postponement of the crown...

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