Olympics
The pressure to win during the 2014 Sochi Olympics is nearly as intense for marketers as it is for the athletes themselves.
Just like there are medals handed out during the Games, there are winners and losers in advertising.
It’s a huge stage...
The 2014 Sochi Olympics were expected to be a triumphant moment for the U.S. speedskating team — and the squad's sponsor, Under Armour.
It's been anything but that.
After a strong showing on the World Cup circuit, the team headed to the Games...
Want to see the glasses and goggles that aerials skier Lydia Lassila and snowboarder Lindsey Jacobellis wore at the Sochi Olympics? If you go to the website of the company that manufactures their eyewear, you might be in for a shock.
On the...
While several Olympic sponsors have spoken out against Russia's restrictions on gay rights ahead of the Sochi Winter Games, Chevrolet rolled out two ads during the U.S. broadcast of the opening ceremony on Friday that feature gay couples.
The ads are...