Saturday, March 23, 2019

Lance Acord

Monday, Oct. 29, 2018

Continuing to break new ground with his commercialmaking via Park Pictures—a prime example being the recent high-profile Nike ad featuring Colin Kaepernick—Lance Acord is also prepping to break through with his feature directorial debut.

On the former score, Acord teamed with Park...

Friday, Jan. 20, 2017

This year’s field of DGA Award nominees for Outstanding Directorial Achievement in Commercials for 2016 ranges from first-timers Derek Cianfrance of RadicalMedia and AG Rojas of Park Pictures to repeat finalists Lance Acord of Park Pictures, and Dante Ariola and Fredrik Bond of MJZ. 

Of...

Wednesday, Jan. 11, 2017

MJZ and Park Pictures each had two directors scoring nominations for the DGA Award for Outstanding Directorial Achievement in Commercials for 2016. MJZ’s Dante Ariola and Fredrik Bond are up for the honor as are Park Pictures’ Lance Acord and AG Rojas. Rounding out the field is Derek Cianfrance...

Friday, Oct. 28, 2016

In this emotionally moving and poignant short film—For The Wind—directed by Lance Acord of bicoastal Park Pictures for Gatorade out of TBWA\Chiat\Day LA, WNBA star basketball player Elena Delle Donne talks about her older sister Lizzie who can’t see, speak or hear due to cerebral palsy...

Friday, Oct. 23, 2015

Lance Acord of Park Pictures directed and shot this commercial which celebrates the triumph of a young female runner, not all that athletic looking, who struggles to finish last in a marathon—but finish she does. She comes into view after we see several other straggler runners well ahead of her...

Monday, Oct. 20, 2014

When a cinematographer extends his filmmaking reach to the director’s chair, he or she typically attracts visually driven projects. But remarkably Lance Acord of Park Pictures--who made his first industry mark years back as a DP of high-profile...

Sunday, Aug. 17, 2014

Apple’s “Misunderstood” won the primetime commercial Emmy Award during the Creative Arts Emmy Awards ceremony last night at the Nokia Theatre in the L.A. Live complex. Directed by Lance Acord of Park Pictures for TBWA\Media Arts Lab, Los Angeles, “Misunderstood”...

Monday, Feb. 10, 2014

British director Tom Tagholm, best known for the lauded 2012 commercial “Meet the Superhumans” promoting Paralympic Games coverage on U.K.’s Channel 4, has signed with Park Pictures, bicoastal and London, for joint U.S. and U.K. representation. Tagholm has helmed an eclectic body of work, first...

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