Wednesday, Sep. 2, 2020

As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite.

They stood pat.

The league even added two major companies: Subway and Invisalign.

The truth is that not even COVID-19 has scared away...

Sunday, Jul. 26, 2020

The world's biggest cosmetics companies have been selling a fairy tale that often goes something like this: If your husband's lost interest in you, if your colleagues dismiss you at work, if your talents are ignored, whiten your skin to turn your love life around, boost your career and command...

Wednesday, Jul. 22, 2020

Procter & Gamble will use its Olympic and Paralympic sponsorship to campaign for racial equality after extending its backing of the games through 2028.

The brutal death of George Floyd at the hands of police in May has reinforced to corporations like P&G the need to use their...

Wednesday, Jun. 10, 2020

Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.

ANA chairman and Procter & Gamble chief brand officer,...

Thursday, Mar. 26, 2020

Aside from figuring out how to maintain their health and fitness for an additional year, athletes like Ryan Crouser suddenly faced another concern when the Olympics were postponed until 2021.

They also have to make the money stretch that far. 

Crouser still hopes to defend his shot...

Monday, Nov. 11, 2019

Procter & Gamble brand Secret Deodorant has pledged to feature “100% women-made” music in all of its future campaigns, enlisting female singers and songwriters to create tracks for all marketing efforts, beginning in 2020. The move is part of an initiative to level the music playing field...

Thursday, Jun. 27, 2019

Continuing the conversation from its Emmy Award-winning film “The Talk,” Procter & Gamble has released a new film designed to spark reflection and dialogue on racial bias and inequality. Titled “The Look,” the piece highlights bias as experienced by many Black men in America and is available...

Monday, Jun. 24, 2019

With last week’s Cannes Lions International Festival of Creativity in the industry’s rearview mirror, among the highlights of the event was the proactive bent of Procter & Gamble which announced a series of new creative partnerships with John Legend, Arianna Huffington’s Thrive Global, Free...

Monday, Oct. 29, 2018

“It was a gift,” affirmed Malik Vitthal. “Back when I was a P.A., BBDO was the dream company I wanted to work for. And Procter & Gamble was a dream client with work like the ‘Thank You, Mom’ campaign, sharing these different mothers’ stories. It was the kind of work I aspired to as a...

Thursday, Jul. 12, 2018

BBDO New York topped this year’s field of primetime commercial Emmy nominees, garnering a pair of nods for: Procter & Gamble’s “The Talk”; and the Monica Lewinsky anti-bullying PSA “In Real Life.”

Directed by Malik Vitthal of The Corner Shop, “The Talk” is part of P&G’s continuing...

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