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Procter & Gamble
Monday, Jul. 19, 2021
Screaming fans won't be the only thing missing from this year's Olympic Games in Tokyo. Behind the scenes, there won't much schmoozing for corporate sponsors either, thanks to the pandemic.
The corporate sponsorship program has been a key part of the Olympic experience since it began in...
Thursday, Jul. 1, 2021
Procter & Gamble (NYSE:PG) continues to #ChooseEqual with new actions to accelerate progress toward gender equality at home, at work and in society. As part of this expansion of its work, P&G is committing to spend $10 billion with women-owned and women-led businesses by 2025. Over the...
Friday, Jun. 18, 2021
Procter & Gamble once again comes together with Tribeca Studios and its partners to give a platform to Black creators at Tribeca Festival as part of its Juneteenth program. This year, the festival has debuted eight original films from Black creatives and filmmakers. These films are the...
Friday, May. 14, 2021
Procter & Gamble (P&G) and GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, have announced The Visibility Project, a campaign to drive and to sustain LGBTQ inclusion in ads and marketing and to leverage the power of these...
Tuesday, Mar. 30, 2021
The Procter & Gamble Company (NYSE:PG) has created an expansive content creation, talent development and partnership platform that enables and advocates for increased inclusion of Black creators across the advertising, film and television industries. Titled “Widen The Screen,” it will...
Wednesday, Sep. 2, 2020
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite.
They stood pat.
The league even added two major companies: Subway and Invisalign.
The truth is that not even COVID-19 has scared away...
Sunday, Jul. 26, 2020
The world's biggest cosmetics companies have been selling a fairy tale that often goes something like this: If your husband's lost interest in you, if your colleagues dismiss you at work, if your talents are ignored, whiten your skin to turn your love life around, boost your career and command...
Wednesday, Jul. 22, 2020
Procter & Gamble will use its Olympic and Paralympic sponsorship to campaign for racial equality after extending its backing of the games through 2028.
The brutal death of George Floyd at the hands of police in May has reinforced to corporations like P&G the need to use their...
Wednesday, Jun. 10, 2020
Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.
ANA chairman and Procter & Gamble chief brand officer,...
Thursday, Mar. 26, 2020
Aside from figuring out how to maintain their health and fitness for an additional year, athletes like Ryan Crouser suddenly faced another concern when the Olympics were postponed until 2021.
They also have to make the money stretch that far.
Crouser still hopes to defend his shot...