Procter & Gamble
Procter & Gamble brand Secret Deodorant has pledged to feature “100% women-made” music in all of its future campaigns, enlisting female singers and songwriters to create tracks for all marketing efforts, beginning in 2020. The move is part of an initiative to level the music playing field...
Continuing the conversation from its Emmy Award-winning film “The Talk,” Procter & Gamble has released a new film designed to spark reflection and dialogue on racial bias and inequality. Titled “The Look,” the piece highlights bias as experienced by many Black men in America and is available...
With last week’s Cannes Lions International Festival of Creativity in the industry’s rearview mirror, among the highlights of the event was the proactive bent of Procter & Gamble which announced a series of new creative partnerships with John Legend, Arianna Huffington’s Thrive Global, Free...
“It was a gift,” affirmed Malik Vitthal. “Back when I was a P.A., BBDO was the dream company I wanted to work for. And Procter & Gamble was a dream client with work like the ‘Thank You, Mom’ campaign, sharing these different mothers’ stories. It was the kind of work I aspired to as a...
BBDO New York topped this year’s field of primetime commercial Emmy nominees, garnering a pair of nods for: Procter & Gamble’s “The Talk”; and the Monica Lewinsky anti-bullying PSA “In Real Life.”
Directed by Malik Vitthal of The Corner Shop, “The Talk” is part of P&G’s continuing...
Procter & Gamble had a Grand time at the Cannes Film Lions competition on Friday (6/22) as two of its efforts garnered Film Grand Prix honors: P&G’s “The Talk” directed by Malik Vitthal of The Corner Shop for BBDO New York; and the “It’s A Tide Ad” Super Bowl campaign helmed by the...
The Procter & Gamble Company (NYSE: PG) advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and...
In his keynote address at the ANA’s recently held Multicultural Marketing and Diversity Conference in Miami, Marc Pritchard, chief brand officer of Procter & Gamble, said that the U.S. is at a “cultural crossroads” requiring marketers to combat racial prejudice which threatens to undermine a...
It's a simple message: Beware of racism in the United States.
But Procter & Gamble took a calculated risk with its ad that features black mothers speaking to children about racial bias through the decades. The company says it knew there might be a backlash — and the ad has been...
Procter & Gamble is canceling an on-field breast cancer awareness promotion it had been planning with the National Football League, the latest sponsor to respond to the NFL's growing problems.
The consumer products maker is the latest major...