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Friday, Jul. 13, 2018
Budweiser has a boat on the Moscow River and a disco. Coke set up an interactive sculpture-video installation in Gorky Park and entertained 5,000 guests during the monthlong tournament. Visa built a campaign around former Sweden star Zlatan Ibrahimovic.
Business went on at the World Cup...
Friday, Oct. 2, 2015
Sepp Blatter defied calls from FIFA sponsors Budweiser, Coca-Cola, McDonald's and Visa on Friday to quit immediately as president of world soccer's governing body rather than clinging on until the emergency election in February.
Saturday, Jul. 25, 2015
The FIFA corruption crisis is hurting its search for new World Cup sponsors.
Targeting almost $6 billion in revenue from the 2018 tournament, FIFA has not signed any new sponsors since last year's World Cup in Brazil.
"Definitely the current...
Thursday, May. 28, 2015
Worried that their reputations will be tarnished by their links to FIFA, major sponsors are demanding that soccer's global governing body clean up its act, with Visa even warning it is prepared to jump ship.
Coca-Cola also made it clear it is unhappy...
Wednesday, May. 27, 2015
FIFA's sponsorship paymasters are facing mounting calls to put pressure on soccer's global governing body to clean up its act — and fast — following Wednesday's arrest of seven officials.
Companies like Coca-Cola, Visa and Adidas have in recent...
Friday, Feb. 21, 2014
The pressure to win during the 2014 Sochi Olympics is nearly as intense for marketers as it is for the athletes themselves.
Just like there are medals handed out during the Games, there are winners and losers in advertising.
It’s a huge stage...