Virtual Reality
Apple on Monday unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter's ability to popularize new-fangled devices after others failed to capture the public's imagination.
After years of speculation,...
The brave new world of Virtual Reality, Augmented Reality and Mixed Reality has a lexicon all its own. This prompted Jason Peterson, chairman of Go Digital Media Group and CEO of ContentBridge Systems, and Ramón Bretón, CTO, 3rd i QC, to literally come to terms with this world. Peterson, an...
RSA Films has launched RSA VR, a division dedicated exclusively to the creative development and production of VR, AR and mixed media. RSA has long been a champion of creative technology, led by co-founder Ridley Scott whose prolific body of work consistently uses the latest tools of filmmaking...
The Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.” This comprehensive report explores virtual reality’s promise and pitfalls as “the next big thing...
The Toronto International Film Festival unveiled its virtual reality selections for POP VR. Curated to create intimate immersive experiences, the five projects celebrate the evolution of storytelling through innovative and visionary works. From projects that explore the infinite strength of the...
Walking through most doors at the Tribeca Film Festival means taking a seat in a theater full of chattering moviegoers. But there are also darkened, cloth-wrapped chambers - like old carnival booths promising never-before-seen wonders - that offer nothing but a headset, headphones and perhaps...
This year’s overall NAB Show, running April 16-21, is expected to draw 103,000 attendees from 166 countries, with the latest technological innovations and wares being showcased by more than 1,700 exhibitors. The world’s largest electronic media show covering the creation, management and delivery...
Virtual reality is a trip, but an even wilder ride could be around the corner as mind-bending startups and technology trendsetters try to emblazon the world with interactive holograms that enlighten, entertain and empower us....
When the Oculus Rift debuts next week, it won't do so with a star-studded launch party or massive marketing blitz worthy of a new video game console or smartphone. Instead, thousands of the virtual reality doodads will simply arrive on the...
No more fiddling with remote-controller buttons or a mouse. Just look. San Francisco-based startup Fove has developed eye-tracking for virtual reality - that kernel of technology many feel is key for the illusion of becoming immersed in a...