- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- PDF Back Issues
- Trending Now
- My Membership
Monday, Apr. 24, 2017
Toygar Bazarkaya has been appointed chief creative officer for We Are Unlimited, McDonald’s creative agency of record. He is the first creative hire for the DDB Network since Ari Weiss started as chief creative officer of DDB North America (part of Omnicom) in February. Weiss has been overseeing...
Friday, Oct. 2, 2015
Sepp Blatter defied calls from FIFA sponsors Budweiser, Coca-Cola, McDonald's and Visa on Friday to quit immediately as president of world soccer's governing body rather than clinging on until the emergency election in February.
Wednesday, Jan. 28, 2015
McDonald’s CEO Don Thompson is stepping down as the world’s biggest hamburger chain fights to hold onto customers and transform its image.
The company said Thompson, who has been CEO for two-and-a-half years, will be replaced by Steve Easterbrook,...
Friday, Jan. 2, 2015
Fast-food chains have a New Year's resolution: Drop the junk.
As people express distaste for food they think is overly processed, McDonald's, Taco Bell and other chains are trying to shed their reputation for serving reheated meals that are loaded...
Tuesday, Apr. 8, 2014
Taco Bell is taking another jab at McDonald's in a new ad for its breakfast menu.
The fast-food chain has begun airing a TV spot that is set to the tune of "Old MacDonald Had a Farm" and shows a man who has been eating Egg McMuffins since 1984. After...