Tuesday, May 21, 2019

Apple

Tuesday, May. 21, 2019

Cannes Lions has named Apple Inc. as the Creative Marketer of the Year 2019 in honor of its world-class creative communications and marketing initiatives.

The highly coveted award recognizes an organization that demonstrates sustained creative excellence in the marketing of their products...

Thursday, Apr. 11, 2019

Apple advertising has set the tone for the use of music and sound, both original and licensed, for over 20 years. From the fluidly orchestral track that accompanied its first groundbreaking “Think Different” ad in 1997 (with music from Elias Arts) to the use of Anderson.Paak’s “Til It’s Over”...

Tuesday, Apr. 2, 2019

Apple, Spotify, Instagram and some of the year’s most talked-about personalities are among those nominated for the 23rd annual Webby Awards for lighting up the internet through excellence and innovation.

The International Academy of Digital Arts & Sciences announced the nominees this...

Wednesday, Mar. 27, 2019

Apple's latest move into streaming video illustrates an escalating trend: Tech's biggest companies, faced with limits to their growth, are encroaching on each other's turf.

Apple is taking on Netflix. Facebook is edging into Amazon's sphere with its e-commerce plans. Google, which has...

Tuesday, Mar. 26, 2019

It took a while, but finally — and with the carefully curated help of Oprah, Big Bird and Goldman Sachs — Apple has at last unveiled a new streaming TV service, its own branded credit card and a news subscription product.

The moves have been largely expected and so far don't appear to...

Monday, Mar. 25, 2019

Apple says its services respect your digital boundaries — and it wants you to know it.

The company took several opportunities Monday to emphasize user privacy — and indirectly take a jab at rivals — at its splashy, celebrity-laden event in Cupertino, California.

Apple announced a...

Monday, Mar. 25, 2019

Apple announced a new streaming service, Apple TV Plus, which will house its original shows and movies and could compete with Netflix, Amazon and cable TV itself. The new subscription platform with original programming is scheduled to bow this fall in 100 countries.

Apple made this and...

Wednesday, Mar. 13, 2019

Facebook, Google, Amazon and Apple are once again being cast as monopolies that have become too powerful for society's good, a recurring theme that's increasing the pressure to rein them in.

A 150-page report commissioned by the British government depicts big digital companies in search,...

Thursday, Feb. 14, 2019

Lee Clow, the visionary creative who touched the hearts of consumers and revitalized brands with iconic advertising campaigns, is retiring. 

The global director of Media Arts at worldwide advertising collective TBWA, and founder and chairman of TBWA\Media Arts Lab, will move into an...

Thursday, Jan. 3, 2019

Apple acknowledged that demand for iPhones is waning, confirming investor fears that the company's most profitable product has lost some of its luster.

The reckoning came in a letter from Apple CEO Tim Cook to the company's shareholders released after the stock market closed Wednesday....

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