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Tuesday, Sep. 10, 2019
Apple is finally taking on Netflix with its own streaming television service and, uncharacteristically for the company, offering it at a bargain price — $5 a month beginning on Nov. 1.
Walt Disney Co. is launching its own assault on Netflix the same month, for just $7.
It may be...
Wednesday, Jul. 31, 2019
Apple's iPhone sales are still sputtering while the company tries to offset the decline by milking more money from digital services such as music.
The latest evidence of the iPhone's waning popularity had been expected. Even so, the confirmation in Tuesday's fiscal third-quarter earnings...
Tuesday, Jul. 16, 2019
Apple topped this year’s field of primetime commercial Emmy nominees, garnering a pair of nods for: MacBook’s “Behind the Mac--Make Something Wonderful” and iPhone’s “Don’t Mess With Mother,” both out of TBWA\Media Arts Lab.
The former centers on found photos of varied notables using the...
Wednesday, Jun. 26, 2019
Nick Law, Publicis Groupe chief creative officer and president of Publicis Communications, will be leaving that dual role he’s held for the past year and half to take a post at Apple in September. The move was confirmed by Law and Arthur Sadoun, chairman and CEO of Publicis Groupe, in internal...
Wednesday, Jun. 5, 2019
Is Big Tech headed for a big breakup?
The U.S. Justice Department and the Federal Trade Commission are moving to investigate Google, Facebook, Amazon and Apple over their aggressive business practices, and the House Judiciary Committee has announced an unprecedented antitrust probe ,...
Tuesday, May. 21, 2019
“Fearlessness,” a riveting spot about what it takes for reporters at The New York Times to get to the heart of a vital news story, won Best in Show for Wave Studios at tonight’s AMP Awards for Music & Sound in New York. The spot, part of the “The Truth is Worth It" campaign created...
Tuesday, May. 21, 2019
Cannes Lions has named Apple Inc. as the Creative Marketer of the Year 2019 in honor of its world-class creative communications and marketing initiatives.
The highly coveted award recognizes an organization that demonstrates sustained creative excellence in the marketing of their products...
Thursday, Apr. 11, 2019
Apple advertising has set the tone for the use of music and sound, both original and licensed, for over 20 years. From the fluidly orchestral track that accompanied its first groundbreaking “Think Different” ad in 1997 (with music from Elias Arts) to the use of Anderson.Paak’s “Til It’s Over”...
Tuesday, Apr. 2, 2019
Apple, Spotify, Instagram and some of the year’s most talked-about personalities are among those nominated for the 23rd annual Webby Awards for lighting up the internet through excellence and innovation.
The International Academy of Digital Arts & Sciences announced the nominees this...
Wednesday, Mar. 27, 2019
Apple's latest move into streaming video illustrates an escalating trend: Tech's biggest companies, faced with limits to their growth, are encroaching on each other's turf.
Apple is taking on Netflix. Facebook is edging into Amazon's sphere with its e-commerce plans. Google, which has...