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Tuesday, Jul. 28, 2020
Apple and Sandy Hook Promise returned to the primetime commercial Emmy nominees’ circle for the second consecutive year--this time, respectively for “Bounce” out of TBWA/Media Arts Lab, and “Back-to-School Essentials” from BBDO New York. Last year’s Apple actually scored two nods, for MacBook’s...
Monday, May. 4, 2020
While he continues to deliver his self-described signature brand of “smartly stupid comedy”--reflected as of late in a Rocket Mortgage Super Bowl commercial in which movie star Jason Momoa’s physique proves to be a facade--director David Shane of production house O Positive has managed to...
Friday, Mar. 29, 2019
Our Up-and-Coming Directors feature has always been about helping new talent gain much deserved exposure, but occasionally that takes on a greater sense of purpose. Such is the case in this issue of SHOOT with director Jess Coulter who recently joined O Positive after coming over from...
Friday, Dec. 14, 2018
Dunkin’--known for donuts, morning pastry and coffee--extends its reach to higher-end espresso drinks, heralding the introduction with a campaign from BBDO NY which includes the unveiling of a faux line of “Espresso-Wear.” The tongue-in-cheek rollout comes in the form of this online film...
Tuesday, Nov. 13, 2018
O Positive, home to a filmmaking roster known for comedy, has brought director Jess Coulter on board for commercial representation. She has directed spots for FedEx, Twix, Verdesian and Geico, among others. Most recently an award-winning creative director at BBDO New York, Coulter also draws...
Friday, Oct. 5, 2018
Production company O Positive has secured creative artist management firm Safeword Creative--led by partners Erika Bokamper and Erika Sheldon--to represent its roster of directors for commercials and content on the West Coast. O...
Friday, Jun. 16, 2017
O Positive has garnered U.K. representation via production house Rogue in London. Rogue will rep all the O Positive directors, including Jim Jenkins and David Shane (renowned for his recent Currys Christmas campaign with Jeff Goldblum). London-based O Positive...
Monday, Mar. 27, 2017
A live commercial gone awry on the Super Bowl is the latest Big Game chapter for Snickers’ advertising out of BBDO New York. Starring Adam Driver, the cowboy western-themed spot is fraught with miscues and mistakes—but intentionally so to show that like most of us, Driver, his colleagues and the...
Monday, Sep. 12, 2016
Director Spencer Riviera, known for his comedy work, has landed his first formal spot production house roost, joining the roster of bicoastal/international O Positive. He is no stranger to O Positive as he directed via the company last year’s Tommee Tippee campaign which went on to earn multiple...
Monday, Nov. 3, 2014
Director Brian Billow has joined O Positive for commercial representation globally. Known for his performance-driven, comedic storytelling, Billow comes over from Anonymous Content where his work included Netflix’s recent “You Gotta Get It To Get It” campaign (...