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Sunday, Oct. 4, 2015
Clinging to power after rebuffing resignation demands, Sepp Blatter received some respite Saturday when two sponsors declined to join four other FIFA corporate backers in demanding the president of world soccer's governing body goes before the emergency election...
Wednesday, May. 27, 2015
FIFA's sponsorship paymasters are facing mounting calls to put pressure on soccer's global governing body to clean up its act — and fast — following Wednesday's arrest of seven officials.
Companies like Coca-Cola, Visa and Adidas have in recent...
Saturday, Jul. 12, 2014
Wondering how to drive it like Dempsey, move it like Messi or rip it like Ronaldo?
There's an app for that.
As Argentina and Germany prepare for Sunday's World Cup final, companies that produce soccer-related merchandise are already winning....
Sunday, Jun. 8, 2014
The competition on the pitch has yet to start, but the fight over World Cup consumers is already intense — and no more so than between the athletic companies that are jockeying for their once-every-four-years shot at the ever-growing worldwide soccer market....