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Tuesday, Jul. 17, 2018
The World Cup soccer final where France defeated Croatia was seen by just over 16 million people in the United States on Sunday.
While that made the Sunday morning telecast on Fox and Telemundo the most-watched program of the week, it represented a significant drop in viewership from the...
Friday, Jul. 13, 2018
Budweiser has a boat on the Moscow River and a disco. Coke set up an interactive sculpture-video installation in Gorky Park and entertained 5,000 guests during the monthlong tournament. Visa built a campaign around former Sweden star Zlatan Ibrahimovic.
Business went on at the World Cup...
Thursday, Jun. 4, 2015
How much scandal is too much scandal?
With billions of dollars at stake and few other ways to tap into the global love of soccer, FIFA sponsors like Adidas, Coke and McDonald's are likely to hang onto their marketing deals and try to weather the...
Monday, Jul. 14, 2014
Even without the home team involved, the World Cup final between Germany and Argentina set a television viewership record in the United States, capping a tournament that exceeded expectations for interest on both ESPN and Univision.
Saturday, Jul. 12, 2014
Wondering how to drive it like Dempsey, move it like Messi or rip it like Ronaldo?
There's an app for that.
As Argentina and Germany prepare for Sunday's World Cup final, companies that produce soccer-related merchandise are already winning....
Friday, Jul. 4, 2014
In an ad for Beats by Dr. Dre stereo headphones, Neymar jams to Jay-Z's remix of the song "Jungle." Fans cheer, toast and pray across Brazilian neighborhoods and cameras flash while reporters shout questions, but the pounding rhythm of the rap drowns out distractions for the Brazilian striker...
Tuesday, Jun. 10, 2014
Companies that are advertising for the World Cup are hoping music will strike a chord with fans globally.
Because the FIFA World Cup, the international soccer tournament that begins on Thursday, is the most popular sports event on the planet,...
Tuesday, Jun. 10, 2014
This year's World Cup will play out on Twitter, Facebook, Instagram and messaging apps like WhatsApp just as it progresses in stadiums from Sao Paulo to Rio De Janeiro.
Nearly 40 percent of Facebook's 1.28 billion users are fans of soccer, better...
Sunday, Jun. 8, 2014
The competition on the pitch has yet to start, but the fight over World Cup consumers is already intense — and no more so than between the athletic companies that are jockeying for their once-every-four-years shot at the ever-growing worldwide soccer market....