Sunday, Sep. 12, 2021

Nike’s “You Can’t Stop Us”--directed by Oscar Hudson of Pulse Films for Wieden+Kennedy--won the primetime commercial Emmy on Sunday (9/12) during the third of three Creative Arts Emmy Awards ceremonies held this weekend at LA Live in downtown Los Angeles.

The spot shows how--in the face...

Tuesday, Jul. 13, 2021

Apple entered the primetime commercial Emmy nominees’ circle for the third consecutive year--this time for two spots: AirPods Pro’s “Jump” directed by Sam Brown of Imperial Woodpecker for TBWA\Media Arts Lab; and Apple Watch Series 6’s “It Already Does That” directed by Craig Gillespie of MJZ....

Thursday, May. 6, 2021

The primetime commercial Emmy Award evolved from “Chimps”--that’s the title of the HBO spot, directed by Joe Pytka for BBDO New York, which won the very first such Television Academy recognition in 1997. The commercial Emmy has since gone on to encompass a wide range of work, taking on greater...

Saturday, Sep. 19, 2020

Sandy Hook Promise’s “Back-to-School Essentials”--directed by Henry-Alex Rubin of SMUGGLER for BBDO New York--won the primetime commercial Emmy on Saturday (9/19), the fifth and concluding night of the Creative Arts Emmy Awards.

The public service piece starts off as a familiar back-to-...

Tuesday, Jul. 28, 2020

Apple and Sandy Hook Promise returned to the primetime commercial Emmy nominees’ circle for the second consecutive year--this time, respectively for “Bounce” out of TBWA/Media Arts Lab, and “Back-to-School Essentials” from BBDO New York. Last year’s Apple actually scored two nods, for MacBook’s...

Sunday, Sep. 9, 2018

Procter & Gamble’s “The Talk” won the primetime commercial Emmy on Saturday (9/8) during the first night of the Creative Arts Emmy Awards weekend at the Microsoft Theater in Los Angeles. 

Created by BBDO New York and directed by Malik Vitthal of The Corner Shop, “The Talk” is part of...

Thursday, Aug. 30, 2018

Procter & Gamble scored two primetime commercial Emmy nominations this year--one for “The Talk” out of BBDO New York, the other for Tide detergent’s “It’s A Tide Ad” from Saatchi & Saatchi NY. Earlier, SHOOT caught up with the creative team on “The Talk” (SHOOTonline, 7...

Monday, Oct. 30, 2017

Miles Jay first graced the pages of SHOOT’s Directors Series in 2013 when he was included in our Up-and-Coming Directors feature largely on the strength of an interactive short film, Carly’s Cafe, that introduced us to Carly Fleishman, a 17 year old who was diagnosed with...

Friday, Aug. 18, 2017

Our annual tradition continues with SHOOT sounding out John Leverence, sr. VP of awards at the Academy of Television Arts and Sciences, to get an entertainment industry perspective on the commercials nominated for the primetime Emmy which this year are: two Ad Council PSAs in the “Love...

Sunday, Aug. 17, 2014

Apple’s “Misunderstood” won the primetime commercial Emmy Award during the Creative Arts Emmy Awards ceremony last night at the Nokia Theatre in the L.A. Live complex. Directed by Lance Acord of Park Pictures for TBWA\Media Arts Lab, Los Angeles, “Misunderstood”...

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