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TBWA\Media Arts Lab
Tuesday, Mar. 23, 2021
TBWA\Media Arts Lab (MAL), the bespoke advertising agency dedicated to Apple, has hired Pedro Prado to serve as executive creative director, Miami.
Prado joins from Leo Burnett Brazil where he held the title of creative executive VP. He has lived and worked in both the U.S. and his native...
Monday, Jun. 29, 2020
Geoff Edwards has joined the leadership team of business agency GALE as executive creative director. He brings 20 years of advertising and entertainment industry experience to his new roost which has to its credit data-driven business strategies for such brands as T-Mobile, BMW, Chipotle and...
Tuesday, May. 26, 2020
Led by the strong awards performance of “Bounce” for Apple, TBWA\Media Arts Lab Los Angeles landed the top agency position in the world in the ADC Awards 2020 Global Rankings, revealed today following last week’s ADC 99th Annual Awards celebrations.
Rankings are determined by the...
Friday, May. 22, 2020
TBWA\Media Arts Lab Los Angeles was a big winner on the final day of the weeklong online ADC 99th Annual Awards, taking home the coveted best-of-show ADC Black Cube for “Bounce” on behalf of Apple, as well as earning Agency of the Year distinction.
“Bounce,” done with Pulse Films and...
Thursday, May. 21, 2020
A total of 68 Cubes were presented in Motion/Film/Gaming Craft and Publication Design on the fourth day of the weeklong online ADC 99th Annual Awards celebrating excellence in craft and innovation in all forms of design and advertising.
Best of Discipline winner in Motion/Film/Gaming...
Tuesday, Jul. 16, 2019
Apple topped this year’s field of primetime commercial Emmy nominees, garnering a pair of nods for: MacBook’s “Behind the Mac--Make Something Wonderful” and iPhone’s “Don’t Mess With Mother,” both out of TBWA\Media Arts Lab.
The former centers on found photos of varied notables using the...
Thursday, Feb. 14, 2019
Lee Clow, the visionary creative who touched the hearts of consumers and revitalized brands with iconic advertising campaigns, is retiring.
The global director of Media Arts at worldwide advertising collective TBWA, and founder and chairman of TBWA\Media Arts Lab, will move into an...
Sunday, Feb. 3, 2019
Spike Jonze of MJZ won the DGA Award for Outstanding Directorial Achievement in Commercials last night (2/2) during a gala ceremony at the Hollywood & Highland Center’s Ray Dolby Ballroom. Jonze topped a field of nominees which also consisted of two fellow MJZ colleagues, Steve Ayson and...
Sunday, Aug. 17, 2014
Apple’s “Misunderstood” won the primetime commercial Emmy Award during the Creative Arts Emmy Awards ceremony last night at the Nokia Theatre in the L.A. Live complex. Directed by Lance Acord of Park Pictures for TBWA\Media Arts Lab, Los Angeles, “Misunderstood”...
Thursday, Jul. 10, 2014
While this morning saw Mad Men (AMC) score eight primetime Emmy Award nominations, including for Best Drama, the real ad industry also made its mark with Anomaly, New York, leading the way, scoring two Best Commercial nominations for Budweiser on the...