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Wednesday, Dec. 16, 2020
Verizon and its ad agency McCann Worldgroup won Best in Show distinction at the 2020 ANA Multicultural Excellence Awards for the campaign “Love Calls Back.”
The campaign features a four-minute video with four members of the LGBTQ+ community reconnecting--and reconciling--in telephone...
Thursday, Jul. 2, 2020
Verizon's decision to join the growing boycott against Facebook and Twitter risks hurting the social media giants where it hurts most: their advertising revenue.
Advertising accounts for nearly all Facebook's $70.7 billion annual revenue, and a similar share of Twitter's $3.46 billion....
Thursday, Jun. 25, 2020
Verizon is joining an escalating movement to siphon advertising away from Facebook in an effort to pressure the company into doing more to prevent racist and violent information from being shared on its social networking service.
The decision announced Thursday by one of the world's...
Thursday, Dec. 21, 2017
Now that federal telecom regulators have repealed net neutrality, it may be time to brace for the arrival of internet "fast lanes" and "slow lanes."
The net neutrality rules just voted down by the Federal Communications Commission prohibited such "paid prioritization," as it's technically...
Friday, Mar. 24, 2017
The Senate voted to kill Obama-era online privacy regulations, a first step toward allowing internet providers such as Comcast, AT&T and Verizon to sell your browsing habits and other personal information as they expand their own online ad businesses.
Those rules, not yet in effect,...
Wednesday, Mar. 22, 2017
AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google's YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavory subjects.
The spreading boycott confronts Google with a...
Tuesday, Feb. 21, 2017
Yahoo is taking a $350 million hit on its previously announced $4.8 billion sale to Verizon in a concession for security lapses that exposed personal information stored in more than 1 billion Yahoo user accounts.
The revised agreement, announced Tuesday, eases investor worries that...
Tuesday, Jul. 26, 2016
Verizon's deal for Yahoo could give the phone company a stronger foothold in digital advertising as it takes what it knows about its customers' whereabouts and combines that with Yahoo's popular destinations and AOL's advertising expertise.
To boost traffic and revenue even more, Verizon...
Monday, Jul. 25, 2016
Verizon is buying Yahoo for $4.83 billion, marking the end of an era for a company that once defined the internet.
It is the second time in as many years that Verizon, extending its digital reach, has snapped up the remnants of a fallen internet star. The nation's largest wireless carrier...
Monday, Jul. 25, 2016
Verizon has agreed to buy online portal Yahoo Inc. for roughly $5 billion, according to multiple media reports, each citing a single unnamed source.
The deal is expected to be announced formally on Monday before markets open, the reports said.
Verizon had emerged in recent days as...