Tuesday, May. 5, 2020

Raymond "Red" Reddington, a man who relishes a challenge, likely would admire how TV's "The Blacklist" took a creative gamble amid the industry's coronavirus-forced production shutdown to end the season with a bang, not a whimper.

The makers of the NBC drama, which stars James Spader as...

Friday, Jun. 9, 2017

Though there are pitfalls--as evidenced by Pepsi’s widely panned and then pulled Kendall Jenner commercial, and Starbucks’ attempt to spark conversations about race relations via its “Race Together” campaign--brands are increasingly taking stands on causes and issues, and in the process helping...

Monday, Aug. 18, 2014

With TV viewers awash in choices, how can a network bolster a freshman hit's chances of repeating its success in year two? Plot a marketing extravaganza that's nearly inescapable.

For NBC's top-rated drama "The Blacklist," the network has devised a...

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