Saturday, August 19, 2017

POV

Wednesday, May. 17, 2017

Facebook Live is one of the most under-utilized marketing tools. Used first by celebrities and influencers streaming simply through smart phones, Facebook Live’s updated API and publishing tools enable a brand to stream broadcast quality productions right from its Facebook page. This new ability...

Friday, Feb. 5, 2016

As a colorist you always hope that every film you work on will have the opportunity to be recognized as an excellent piece of filmmaking. It makes the hard work and creative decisions that went into the film all the more rewarding. That’s how I felt when I learned from director So Yong Kim that...

Thursday, Jan. 21, 2016

Many of us, even though we work in a creative industry, haven’t been trained to speak the “language” of creatives. We struggle with communicating goals, with describing what we want the piece to “look,” “feel,” and “sound” like. We give either give too much advice...

Monday, Apr. 6, 2015

The creative mind is amazing. It constantly listens and observes, then neatly tucks information away. Sometimes bits and pieces surface later for a campaign idea, or we wake up at 3AM with a lyric or musical hook spinning around in our heads. Or maybe we never use...

Wednesday, Jan. 14, 2015

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. Vast quantities of customer information are now flowing into businesses from social media, smartphones, bots...

Friday, Dec. 19, 2014

Unfortunately today, music for films, TV shows and commercials has become commoditized terribly, to the point where clients don’t expect to pay for its real value, and don’t realize its worth in terms of the creative process.

Those of us working in...

Thursday, Dec. 18, 2014

At first glance, it appears that legislators and regulators did not contemplate the unique needs of the entertainment industry as it relates to independent contractor and employer relationships.  Unlike traditional brick-and-mortar businesses, reality TV,...

Wednesday, Sep. 10, 2014

Having recently been inducted into the Direct Response (DR) Hall of Fame, I’ve begun to reflect on my three decades of “Asking for the Order.” Thirty years ago  (June 1984) the FCC deregulated broadcast TV commercial time limits. Thirty years ago this coming...

Tuesday, Aug. 26, 2014

There was something embarrassing about the rash of repeat treating on Monday's Emmycast. It might have left viewers wondering if they had stumbled on a rerun of last year's show, or the one before that. Or maybe an awards show equivalent of "Groundhog Day."...

Thursday, Jul. 24, 2014

On May 22, I was fortunate enough to deliver a TedxFrontRange Talk in Loveland, Colorado, entitled: “Hearing is Believing.”

Normally people say “Seeing is Believing,” but I would like to present the theory that “Hearing is Believing.” I’ve discovered, as a musician and composer, that we...