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Wednesday, Apr. 3, 2019
Passion projects come in all shapes and sizes and can present both great opportunities and great challenges. Although it can be tough to find time for projects you may not be getting paid for, the networking and growth opportunities are worth it, especially in advertising.
Friday, Mar. 29, 2019
When it comes to Generation Z, and how important they are for the future of your brand, I like to think in terms of the leaky bucket concept.
Every brand is a leaky bucket: over time, consumers will fall out. They find someone else they love more, their focus shifts, they get bored,...
Wednesday, May. 17, 2017
Facebook Live is one of the most under-utilized marketing tools. Used first by celebrities and influencers streaming simply through smart phones, Facebook Live’s updated API and publishing tools enable a brand to stream broadcast quality productions right from its Facebook page. This new ability...
Friday, Feb. 5, 2016
As a colorist you always hope that every film you work on will have the opportunity to be recognized as an excellent piece of filmmaking. It makes the hard work and creative decisions that went into the film all the more rewarding. That’s how I felt when I learned from director So Yong Kim that...
Thursday, Jan. 21, 2016
Many of us, even though we work in a creative industry, haven’t been trained to speak the “language” of creatives. We struggle with communicating goals, with describing what we want the piece to “look,” “feel,” and “sound” like. We give either give too much advice...
Monday, Apr. 6, 2015
The creative mind is amazing. It constantly listens and observes, then neatly tucks information away. Sometimes bits and pieces surface later for a campaign idea, or we wake up at 3AM with a lyric or musical hook spinning around in our heads. Or maybe we never use...
Wednesday, Jan. 14, 2015
As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. Vast quantities of customer information are now flowing into businesses from social media, smartphones, bots...
Friday, Dec. 19, 2014
Unfortunately today, music for films, TV shows and commercials has become commoditized terribly, to the point where clients don’t expect to pay for its real value, and don’t realize its worth in terms of the creative process.
Those of us working in...
Thursday, Dec. 18, 2014
At first glance, it appears that legislators and regulators did not contemplate the unique needs of the entertainment industry as it relates to independent contractor and employer relationships. Unlike traditional brick-and-mortar businesses, reality TV,...
Wednesday, Sep. 10, 2014
Having recently been inducted into the Direct Response (DR) Hall of Fame, I’ve begun to reflect on my three decades of “Asking for the Order.” Thirty years ago (June 1984) the FCC deregulated broadcast TV commercial time limits. Thirty years ago this coming...