Tuesday, Mar. 23, 2021

The $113 billion deal to telecast NFL games through 2033 is head-swimmingly large — until you consider that the very survival of broadcast networks as we know them may depend upon it.

The deal announced by the NFL and media companies last Thursday spreads professional football content...

Wednesday, Mar. 17, 2021

In the months since the police killing of George Floyd sparked a racial reckoning in the United States, American corporations have emerged as an unexpected leading source of funding for social justice.

Corporate giving to racial equity causes has far outpaced donations from foundations...

Tuesday, Sep. 29, 2020

The surest sign of how the coronavirus shutdown has devastated the television industry is the fourth-place finish of CBS in what was nominally the first week of a new fall season.

The network's viewership was down a whopping 61% from the premiere week last year, the Nielsen company said...

Tuesday, Sep. 22, 2020

There's something missing in the Nielsen company's listing of last week's 20 most popular primetime programs, something that once would have seemed inconceivable.

Not a single scripted program is included — no drama or no comedy.

The most-watched scripted show of the week, NBC's...

Tuesday, Sep. 15, 2020

Pro football has probably never been more important to television executives than this year, and its return has them ready to do a happy dance in the end zone.

A schedule of opening week games brought viewers back to their sets, led by a Hall of Fame caliber matchup between Tom Brady, a...

Wednesday, Sep. 2, 2020

As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite.

They stood pat.

The league even added two major companies: Subway and Invisalign.

The truth is that not even COVID-19 has scared away...

Saturday, Dec. 21, 2019

More than two years  after he killed himself in his prison cell, former NFL star Aaron Hernandez's story still fascinates — and now it's heading back to the small screen.

Netflix is releasing "Killer Inside: The Mind of Aaron Hernandez" on Jan. 15. The three-part documentary examines the...

Tuesday, Dec. 17, 2019

The impeachment drama surrounding President Donald Trump, or at least various spins on it, is a compelling television draw.

Fox News Channel, MSNBC and CNN collectively averaged just under 5.4 million viewers in prime time last week, the Nielsen company said. It was a week dominated by...

Wednesday, Dec. 11, 2019

Fueled by both college and pro football, Fox won a rare title as champ of the broadcast week among networks. 

Fox's Thursday night NFL airing of the Dallas Cowboys and Chicago Bears was the week's top show of any kind with 18.23 million viewers, and its broadcast of the Big 10 title game...

Wednesday, Nov. 20, 2019

CBS won the television ratings crown last week despite being without the most valuable ratings commodity in this era, a primetime football game.

Two relatively lackluster games on NBC and Fox last week enabled CBS’ strong entertainment schedule to rule the week, the Nielsen company said....

MySHOOT Company Profiles