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Monday, Apr. 1, 2019
Just a couple of months ago, director Lauren Greenfield, along with her partner Frank Evers, launched Girl Culture Films. The new venture is designed to amplify female and diverse directorial voices in the advertising world. Greenfield is creative director of the shop while continuing to direct...
Friday, Mar. 29, 2019
SHOOT will publish a Special Directors>e.dition on Monday, April 1, that will contain the entire Directors Series section from SHOOT’s March/April print issue (including extended versions of some stories).
The mix of profiles spans world class talent along the lines...
Tuesday, Mar. 5, 2019
Girl Culture Films--the production company founded by award-winning documentarian Lauren Greenfield, along with her partner Frank Evers--has made its first major hire with Melinda Nugent coming aboard as executive producer. Nugent will run all commercial and branded content productions, as well...
Tuesday, Jan. 29, 2019
Director Lauren Greenfield--nominated for DGA Awards on the strength of her documentary and commercialmaking (the groundbreaking #LikeAGirl campaign for P&G/Always)--has launched, along with her producing partner Frank Evers, Girl Culture Films, a production company that represents leading...
Monday, Oct. 26, 2015
Filmmaker Lauren Greenfield of production house Chelsea Pictures recalled the storyboards she received from Leo Burnett for the social media experiment “#LikeAGirl” presented by Procter & Gamble’s feminine hygiene brand Always. “It’s the first time I’ve seen a photograph of me on a...
Sunday, Sep. 13, 2015
Procter & Gamble/Always’ “LikeAGirl” directed by Lauren Greenfield of Chelsea Pictures for Leo Burnett, Toronto, Chicago and London, won the primetime commercial Emmy Award during the Creative Arts Emmy Awards ceremony on Saturday evening (9/12) at the...
Tuesday, Jan. 13, 2015
The Directors Guild of America (DGA) has named its nominees for Best Commercial Director of 2014: Nicolai Fuglsig of MJZ; Lauren Greenfield of Chelsea Pictures; Emmett and Brendan Malloy (a.k.a. The Malloys) of HSI, Daniel Mercadante and Katina Hubbard (now known...
Tuesday, Oct. 7, 2014
No matter the platform, storytelling is the foundation of content marketing, affirmed Shane Snow, chief creative officer of Contently which provides professional journalists for brand publishing. During a session at Advertising Week NYC (September...
Friday, Sep. 26, 2014