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Monday, Apr. 5, 2021
Girl Culture Films has added photographer and director Peggy Sirota--famous for her work with A-list celebrities and her energetic, authentic style of visual storytelling--to its roster. Among her accomplishments, Sirota set a new standard for automotive advertising with her work for Volvo,...
Wednesday, Jan. 29, 2020
Girl Culture Films Launches Entertainment Arm; Adds Directors Kopple, Wang For Spots, Branded Content
Girl Culture Films, the production house co-founded a year ago by creative director/director Lauren Greenfield and president Frank Evers, has embarked on a major expansion, diversifying beyond commercials and branded content with the launch of an entertainment arm, and adding two lauded...
Friday, Oct. 25, 2019
The American Film Institute (AFI) has set the program for the inaugural AFI Summit that will take place at AFI Fest 2019. The lineup includes a conversation with producer, director, actress and activist Eva Longoria, and founder of the USC Annenberg Inclusion Initiative Dr. Stacy Smith to...
Friday, Aug. 30, 2019
Documentary filmmaker Lauren Greenfield started interviewing former Philippine first lady Imelda Marcos four years ago thinking that it might be a redemption story for the then 85-year-old. What she found is that Marcos was not only standing by the controversial history of her family but...
Monday, Apr. 1, 2019
Just a couple of months ago, director Lauren Greenfield, along with her partner Frank Evers, launched Girl Culture Films. The new venture is designed to amplify female and diverse directorial voices in the advertising world. Greenfield is creative director of the shop while continuing to direct...
Friday, Mar. 29, 2019
SHOOT will publish a Special Directors>e.dition on Monday, April 1, that will contain the entire Directors Series section from SHOOT’s March/April print issue (including extended versions of some stories).
The mix of profiles spans world class talent along the lines...
Tuesday, Mar. 5, 2019
Girl Culture Films--the production company founded by award-winning documentarian Lauren Greenfield, along with her partner Frank Evers--has made its first major hire with Melinda Nugent coming aboard as executive producer. Nugent will run all commercial and branded content productions, as well...
Tuesday, Jan. 29, 2019
Director Lauren Greenfield--nominated for DGA Awards on the strength of her documentary and commercialmaking (the groundbreaking #LikeAGirl campaign for P&G/Always)--has launched, along with her producing partner Frank Evers, Girl Culture Films, a production company that represents leading...
Monday, Oct. 26, 2015
Filmmaker Lauren Greenfield of production house Chelsea Pictures recalled the storyboards she received from Leo Burnett for the social media experiment “#LikeAGirl” presented by Procter & Gamble’s feminine hygiene brand Always. “It’s the first time I’ve seen a photograph of me on a...
Sunday, Sep. 13, 2015
Procter & Gamble/Always’ “LikeAGirl” directed by Lauren Greenfield of Chelsea Pictures for Leo Burnett, Toronto, Chicago and London, won the primetime commercial Emmy Award during the Creative Arts Emmy Awards ceremony on Saturday evening (9/12) at the...