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Friday, Oct. 5, 2018
Amidst the assorted events during the just wrapped Advertising Week in New York, SHOOT connected with Nick Law, chief creative officer of Publicis Groupe and president of Publicis Communications, in-between his two on-stage sessions.
Law began the Publicis chapter in his career...
Monday, Oct. 2, 2017
Bettering society through the power of creativity and branding emerged as a prevalent theme at the recently concluded Advertising Week (9/25-29) in NYC. Underscoring this event orientation was the 2017 D&AD Impact Awards, a joint venture between Advertising Week and D&AD.
Tuesday, Oct. 7, 2014
No matter the platform, storytelling is the foundation of content marketing, affirmed Shane Snow, chief creative officer of Contently which provides professional journalists for brand publishing. During a session at Advertising Week NYC (September...
Thursday, Oct. 2, 2014
Advertising Week (Sept. 29-Oct 3) in NYC offered a wide range of themes and initiatives, including an Advertising Futures competition designed to groom young creative talent, assorted calls for creatives, marketers and clients to embrace risk, and a dose of humor...